Our 2017 was…
NO!
STOP RIGHT THERE!!
Pleaseeeeeeeee show some mercy and don’t post another kind of “our 2017 was amazing with double-digit growth, tons of MRR, everything is shiny and everyone on our team is freaking so happy” kind of post.
You won’t see that kind of post here.
I mean, we will share stats, BUT they are not the center of this post.
They are also not in the center of our past year.
We asked ourselves what caused our stats and data to happen.
The answer is clear and straightforward:
IT IS YOU!!
By you, we mean all of our members that sent us amazing emails, LinkedIn messages, Facebook messages, Medium comments, tagged us on Twitter, mentioned us in your articles, and told your colleagues about us.
You are what keeps us driven.
Not the shiny stats and all the growth figures.
Why?
Because in order to change the way professionals are discovering and consuming content, we need the masses.
In order to fight centralized platforms with their biased algos whose goal is to hijack our attention, we need the enthusiastic members on our side.
In order to distil information overload into professional knowledge and filter out all the infolution (info-pollution), we need professionals by our side, not machines.
This is why YOU are central to this post.
Pour yourself a hot cup of tea and read the messages YOU sent us in the GIF attached to this post.
— — -
And for the data geeks, here is your lemon pie:
Weekly Active Members Growth
Q1: 2,294
Q2: 3,768
Q3: 7,425
Q4: 13,562
Demographic — Job Titles
Founders & CEOs: 31.5%
CMOs & VPs: 24.1%
Directors & Mangers: 30.6%
Demographic — GEOs
N. America: 53.2%
EU: 28.7%
Asia: 10.8%
S. America: 4.3%
AUS + NZ: 3%
Demographic — Age Groups
18–24: 16.3%
25–34: 55%
35–44: 20.6%
45+: 8.1%
Demographic — Gender
Male: 68.83%
Female: 29.85%
Revenue
Nov: $1,200
Dec: $2,400
Jan (Pipeline): $5,400
Zesteam
Israel: 4 lemonheads
Serbia: 1 lemonhead
UK: 1 lemonhead
US: 1 lemonhead
Love you all and million tons of thank you for all your support ❤
The Zesteam
Nichole Elizabeth DeMeré, Katarina Andrejević, Tal Atzmon, Karolis Vanagas, Omer Buzo, Yam Regev & Idan Yalovich
