Siddharth Sharma #MyOnlyCareerPlan : Keep Learning

I remember my first work assignment (post-MBA). It was a daunting market research project for an education program for the North American market.

I was a greenhorn and had not a clue where to start. I browsed online (Googled for some examples), talked to a few alums, and a few peers. I still remember burning the midnight oil, making sure my calculations and my references were spot-on. I would love to say it was a blockbuster presentation and I was catapulted to stardom — it was not. However, it made an impact and the CEO remembered it even after a year. This left a huge impression on my self-learning.

As I moved through various marketing roles, my biggest strengths that I have used to be successful is to be a self-learner and an avid reader. For an engineer-turned-MBA — reading and absorbing blogs, ebooks, byte-sized-videos, long-form videos, podcasts has been the secret sauce to me staying relevant. I have been fortunate enough to work for great companies and bosses that have provided learning through interactions and on the job as well — this has helped me build a career in a field where I was a late starter!

For marketers, especially digital marketers, my advice is to never stop learning. With the advent of new technology, if one stops learning — you can become obsolete very quickly. Learning and reading is not a good-to-have skill. It’s a must-have skill.

To enable me to learn, one of my favorite destinations is Zest.is

I stumbled upon Zest.is a few months back, and after that, I’ve used it almost every day. In today’s world, you need to make a distinction between noise and quality. Zest.is quality standards are amazing and no BS gets through their filters. [I am a contributor too :)]. As a reader, I am assured that Zest will only provide high-quality content.

They’ve just launched “Zest Enlight” which is the Pro version and is now on BETA. If you join now*, it’ll be free forever. Join it and you will not be disappointed! You can join the closed beta from this link!

*The free forever closed beta offer has ended but you can still join the closed beta through June 11, 2019.