Weekly Marketing Content Slice #21
The most insightful, in-depth and strategy-shaking content that was published on Zest last week ❤
How Canva, AdRoll, and CloudApp improved their onboarding flow with personalization and data
Onboarding matters in B2B SaaS marketing. We all know this. The way you introduce new users to your product can significantly increase the chances that…
Facebook Interest Targeting — How to Laser Target Your Facebook Ads
Working at Berlin’s finest Facebook Performance Agency I have jump started hundreds of successful ad campaigns. While it’s great to work with established…
How to Start a Blog In The Most Cluttered Marketplace In History
That’s what I reminded myself every time the egocentric ‘me’ wanted to publish more often and be the center of attention. It wasn’t easy to resist…
Lesson 2: Turn 1-Time Buyers into Loyal Customers
Repeat buyers make up just 8% of visitors, but deliver a whopping 40% of revenue — making them a lucrative segment of customers. Unfortunately, long-term…
The Untold Secrets to Write Great Instagram Captions that Convert
You might not be aware that behind all Instagram Captions there are incredible hidden opportunities that are the key to your online growth. Instagram has become…
Growth Hacking: Strategies Learned Studying 77 Hyper-Growth Companies
Starting a business is hard.Finding your first customers is even harder. Every day companies with kick ass products fail. Why?Lot of reasons…
100 Cold Email Subject Lines To Guarantee a Response
I think you’ll agree with me when I say: The challenge all marketers face today is making sure their emails are actually read. Emails are an integral part of…
Audience Development: The Long Haul Model
The problems in the orchestra world of declining audiences, aging audiences, and audience turnover have been well articulated, belabored even. In response to…
[Study] Flat UI Elements Attract Less Attention and Cause Uncertainty
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users…
The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and Best Practices
There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that…
The State of the Web — A guide to impactful performance improvements
The Internet is growing exponentially, and so is the Web platform we create. Often though we fail to reflect on the greater picture of connectivity and contexts…
Growth Hacking Ecommerce: 10 Underrated Hacks To Convert More Visitors
Amazingly enough, before “growth hacking” was a thing, companies managed to grow and increase revenue and profitability all the time! Ignore the hype around…
Learn to setup Facebook Pixel Tracking via Google Tag Manager
If you want to track website/Mobile App conversions (like ‘sales’, ‘leads’, ‘signups’, ‘add to cart’ etc) generated by Facebook users on your…
[Video] How Instapage Grew to $10,000,000 in 4 Years without VC Funding
A fireside chat hosted by Hailey Friedman, President of San Francisco’s Badass Marketers & Founders (BAMF) x Growth Marketing Pro (GMP)…
One Love,
Yam & Idan
