Weekly Marketing Content Slice #24
The most insightful, in-depth and strategy-shaking content that was published on Zest last week ❤
How we got a 98% success rate for our bot for Zalando — A UX case study
Zalando, one of the largest e-commerce companies in Europe, was holding their inaugural Vizions event to announce their new platform. They approached…
3 Lead Magnet Ideas to Build Your Email List
Lead magnets can help you gain an extensive list of contacts while enhancing your digital brand.If you are looking to grow your business and expand your reach…
The Asshole’s Guide to Product Validation: How to Test Your Idea With a Decoy Sales Page
If you waste as much time reading startup books and blogs as I do, you probably see the advice “test your idea first!” a lot. Unfortunately however, despite…
10 Black Hat SEO Techniques to Kill Your Search Engine Visibility
Half a decade back, getting ranked for literally any keyword was 10x easier. The competition was extremely low no doubt, but along with that there were…
How to Measure Your Content Marketing ROI (The Metrics that Matter)
Is your investment in content marketing really paying off? If you don’t know your content marketing ROI (return on investment), you’re not alone…
A ski resort used a 1-star review in its (brilliant) ads, so now I’m inspired
Snowbird is a resort in Utah known for its difficult slopes. After some bro named Greg from L.A. gave them a 1-star review because the mountain was mean to him…
3 Crucial Steps to Identify Qualified Leads Before a Sales Hand-Off
At the heart of a sales and marketing alignment is one main thing: Sharing a definition of a qualified lead. As a marketer, you might have an idea of what make…
Exploring the Subject Line (Series)
I open up about open rate prediction in email campaigns. Glam is a tough job, but someone’s got to do it. Precursor to “Linguistic approach to subject lines…
[Video + Transcript] How to Actually Get More Leads: From the Veterans
Leads, leads, and more leads! Who doesn’t want more of that? Menaka Shroff, Head of Marketing at BetterWorks; Jen Grant, CMO of Looker; and JD Peterson…
Man, Machine, and Media: The Trends Shaping the Future of Content Marketing
By the end of this paragraph, almost 40 percent of you will have bounced. Six out of ten of you will share this article without reading it. And with over two…
[Podcast + Transcript] How to Convince People to Buy Without Being Pushy
My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years…
Behind the Scenes of Our Bold New Brand — Designing Atlassian
Brand redesigns aren’t all puppies and rainbows. They’re complex, filled with opinions and emotion, and require unbelievable coordination to ensure seamless…
Infographic Marketing: From Topic Selection to Promotion
Did you know that the attention span of the average human being is shorter than that of a goldfish?…
How to Use a Blog to Increase Traffic and Sales of Your Ecommerce Store
Blogging is a valuable tool for all online businesses and that includes ecommerce stores.
Cold Email Responses: Point Out a Lead’s Mistakes
If you have an agency, you sell results. Which is typically hard on the front end. That’s why you have case studies, referrals, and other types of media that…
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