India has been living under the shadow of a big-C, since the Prime Minister’s demonetisation announcement of 2016. Yes, we’re talking about the country going ‘cashless’. You may be irritated about the ‘demon’ of chaos unleashed overnight by demonetisation, or be over-confident of taming the ‘demons’ of corruption with this move. Either way, there’s no denying that life as we once knew it, with currency notes in our wallets, is set to drastically change.
The Dilemma of Choice
With digital payments now becoming not just the norm but a necessity for smooth business functioning, even the most reluctant e-payments adopter is trying to understand the new language of online transactions. Ironically, one of the factors making the transition to digital challenging consists of the very industry innovations made to ease these same difficulties. The fintech industry in India is overcrowded today with a range of public and private digital payment providers. In such a scenario, individuals often find it confusing just to narrow down and select the most suitable method for digital transactions.
So what do users look for when they are deciding on the digital payment system to use? Our experience within the industry points us to the following factors — speed, security, convenience, and ease of use. Guess who’s best satisfying all these criteria, within a trusted closed-loop environment?
It’s the Zeta Super Tag.
Tapping into the Specialties of the Super Tag
The Super Tag is based on near field communication (NFC) technology, which has been making waves in recent years. The tag is a small sticker, so compact that you could attach it to any personal object or device you carry with you frequently, such as your favourite pen, the back of your phone, and so on. When it’s time for payment, just tap the tag on the NFC-accepting device of the merchant. Payments are completed in a jiffy, in less than two seconds and at 10x speed of regular transactions.
Merchants find no reason to complain as well, as payments can be securely and instantly accepted via an NFC-enabled smartphone, with no fumbling for small change. Zeta also sets up a transparent transaction trail for the merchant, in turn helping him build a reliable credit history. The Super Tag takes away the hassles of opting for PoS machines, which many merchants are hesitant to take up because of lengthy registration formalities, operational challenges, and transaction fees levied. There’s no need to educate customers too on card swiping at the PoS machine.
As the Super Tag is super easy and convenient to use, it’s widely accepted without any training! Customers don’t even need a smartphone or separate apps to enable payment. So far, Zeta has successfully introduced the Super Tag within many large corporate setups without a hitch. Busy corporate employees have been only too happy to enjoy superfast single-tap cashless payments. There’s no need to add any account numbers, IFSC codes, or register beneficiaries in advance. Misplaced your tag? There’s no need to worry. Disable it instantly from the Zeta app to prevent misuse. And if you’re on vacation-mode, and wouldn’t like to set the tag off by mistake, you can just temporarily pause it till you want to start using it again.
The Super Tag Packs in an Offline Feature too!
One of the most attractive and unique features of the Super Tag is its offline capability. Even when the merchant experiences erratic or no network coverage, he can continue to accept payments with the Super Tag. Customers wouldn’t even realize that the merchant’s system is offline, as payments are completed in milli seconds. A small toggle switch in the Zeta Store app enables offline payment acceptance, and pending transactions can be swiftly completed once the network is restored.
Are you Ready for the Super Tag?
The Super Tag makes payments such a breeze that it’s not the least bit surprising that more corporates are opting for it everyday to make transactions simple, transparent, and secure. Are you ready to take your payments to the next level with the Super Tag? Get in touch with us today, and we’ll be happy to help you make the most of digital payments.
