What’s in it for merchants? More customers!

Zeta
Zeta Blog
Published in
3 min readNov 30, 2016

You’re enjoying a cup of coffee at your favourite quaint café on a fine sunny afternoon. The steward comes to you with the bill and you pay by swiping your Zeta Super Card.

Life’s so easy and convenient when you can go cashless with Zeta’s tax-saving benefits, isn’t it?

Zeta’s protective halo is even over you when you’re in office, helping you save 80k in taxes.

But have you ever wondered why merchants should be interested in Zeta? How do they stand to gain from the Zeta experience? Here’s unraveling the top secret from the other side.

A promise beyond payments

There’s no doubt that Zeta helps merchants explore quick and safe payment options from customers. With each wave of innovation, the payments interface has also become easier to understand and navigate through. However, the biggest draw for merchants using Zeta is the promise of more customers.

So how does Zeta’s tax-saving product suite result in more customers for merchants? Glad you asked!

Every month, thousands of employees receive a chunk of their salary on the Zeta app. Zeta-friendly merchants naturally become the preferred retailer for these employees. Moreover, as merchants are on-boarded on the Zeta app, they are listed in the in-app merchant directory. Based on their location, Zeta database users can view merchants in the same area as them, and this gives the merchants added visibility. Also, when any one of these merchants has exclusive offers with Zeta, customers can view these offers directly on the Zeta app, and are also intimated via SMS alerts.

And why do customers love using Zeta? It’s because we offer multiple modes of payment. Even if you’ve forgotten your Zeta Super Card at home, you can just pay via the app. Zeta accepting merchants will never let their customers feel empty-handed, thanks to the dynamic and transparent cash-free payment methods at their disposal.

Still not convinced? Hear about it directly from our merchants:

“Zeta has been great for my business as I am getting new customers from my promotion in Zeta’s merchant directory,” said Rahul Jadhav of Saheb Restaurant. Rahul has been using the Zeta app for the past 4 months and has been enjoying steady business growth.

Nishant Guria of Sushil Dry Fruits has also witnessed increased footfall since he started using Zeta. “I have received customers who use Zeta and it has helped me grow my business,” he says.

Connect with Zeta

‘On its own, the lightbulb was useless, it required an electrical power network to work.’

At Zeta, we constantly try to make daily living more comfortable and hassle-free, and we measure the success of our efforts by its impact on our partners and our robust collaboration levels. Clearly, the merchants have spoken for themselves in this scenario.

Wouldn’t you like to help us take this further and give each shopper and merchant quick and transparent payment options? Then please do tell your friendly neighbourhood merchant to contact us at merchantsales@zeta.in.

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Zeta
Zeta Blog

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