Zetly on Sports Business Poland Congress!

The Sports Business Poland Congress has just wrapped up its 5th annual event at the Hilton Hotel in Warsaw, and it was quite a show! The Congress brings together representatives from across the entire sports industry in Poland, including sports associations, league reps, clubs, and business supporters who all share a passion for Polish sports.

During the Congress, the most involved sports sponsors, sponsorship debuts, organizations distinguished by their special effectiveness, and local “sports gems” were recognized. The Sport Business Poland Association selected finalists for the SBP Awards for 2022, which were presented at the Sport Business Poland Gala, a unique event that concludes the Congress.

And we have some great news to share!

Our partner Polish Basketball Federation was the winner of the Sports Federation of 2022 award for their work with the Polish Basketball Association. Radosław Piesiewicz, the President of the Polish Basketball Association and the Polish Basketball League, accepted the award during the Congress, and we couldn’t be prouder of this achievement.

In addition to the awards ceremony, the Congress featured a series of lectures, panel discussions, and networking meetings that focused on exchanging knowledge and experiences and building business relationships. One of the highlights of the event was an expert debate on “The Development of New Technologies and Their Impact on the Sports and Esports Industry in Poland.”

Our CEO, Michał Glijer, was invited to participate in the panel discussion, which was moderated by Paweł Kowalczyk, President of the Polish Esports League. The debate explored the many aspects related to the implementation of new technologies in sports, including the need for clubs to set up units responsible for implementing new technologies and changing the way they think about such solutions. It’s crucial for clubs to view new technologies as opportunities for development, marketing value, and new revenue streams, rather than just threats or necessary evils.

The panel also discussed the role of new technologies in analyzing data and personalizing fan experiences, which can help sponsors support teams more willingly and build stronger B2B partnerships. Plus, new technologies provide an opportunity for clubs to create new independent revenue streams and monetize their fan bases, all while engaging younger generations of fans.

Overall, the Sports Business Poland Congress was an exciting event that highlighted the innovative and dynamic nature of the sports industry in Poland. We’re thrilled to have been a part of it and look forward to seeing what’s next for Polish sports!