The Hierarchy of Engagement — The Fuel to Build an Enduring, Billion Dollar Business

这个框架称为“参与层级理论”。这里包括三个层级:(1)增长参与用户;(2)留住用户;(3)实现良性循环,最终使自身永久发展。

在初期,留住用户比增长更重要。

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