Say hello to the new Zippie look and discover why we’ve rebranded

Blockchain tech projects have made huge leaps in the last couple of years. Consequently, the belief that blockchain represents the biggest technological revolution since the web appears increasingly valid. Yet for all the excitement, blockchain can only succeed if it’s adopted by the masses. Unfortunately, that is still a very long way from being realised. At Zippie, we’re dedicated to changing this and making blockchain so straightforward anyone can use it.

Inspiring yet simple

With this in mind, we’ve just had an extensive rebranding. Our aim was to make the Zippie brand reflect what we represent, a bridge between the blockchain and mainstream worlds. To do this, we needed to focus on the human experience, while showcasing the magic of blockchain and what it promises in a way that’s inspiring yet simple to grasp. We believe our new brand beautifully achieve this. To see for yourself, why not go and check out our wonderful new website.

Giving blockchain power to the people

This new look is also reflected in our new UI design, which we’re currently working on. By combining our unique expertise and experience of the mobile tech world, we’re using this design to put people back in the driver’s seat and give them control of their personal data. Creators of revolutionary tech sometimes lose sight of the fact that, for the vast majority of people, technological innovations are simply tools for people to do their daily errands and live their lives more efficiently. In a world in constant flux, powered by ever more complex technology, we want our brand to help people better use these amazing tools in the best way possible.

In short, our new brand represents the ideal that tech should be intuitive and easy, rather than ambiguous and challenging. We hope we’ve achieved this and look forward to hearing your thoughts on our community channels on Telegram, Twitter and Reddit.