Tailoring Facebook Ads for Ohio’s Workout Enthusiasts
We’re building an AI copilot for market & location analysis in public.
This mini blog, the seventh in a project of 50, showcases GPT-4’s capabilities by leveraging demographic and socio-economic data from over 75,000 US locations.The AI Copilot is available for free on Zipscore.ai. These analyses may contain inaccuracies, but you can always cross-check with the actual location data provided in the answers. Moreover, the quality of answers is expected to improve in the future as AI models start to incorporate larger context sizes. During this phase, we were constrained by the 8k context size of GPT-4 (as of 15th Aug 2023).
[ Prompt ]
While my mass-market e-commerce business selling workout equipment can technically reach anyone, I’m considering a targeted marketing campaign for Ohio. I need to understand the state’s consumer behavior, household income distribution, and age demographics. Can you help me tailor my facebook ad targeting effectively?
[ Completion ]
Based on the provided data, here are some insights to help you tailor your Facebook ad targeting for Ohio:
- Gender Targeting: The gender distribution in Ohio is almost equal, with 49.01% identifying as male. Therefore, it would be beneficial to create targeted ads that appeal to both genders.
- Age Targeting: The largest age group in Ohio falls between 40–64 years old, accounting for 32.62% of the population. Additionally, the age group of 10–24 years old makes up 19.56% of the population. Based on these findings, you could create specific ads targeting these age groups and highlight how your workout equipment benefits individuals at different stages of life.
- Household Income Targeting: Approximately 31.09% of households in Ohio have a gross annual income below $35,000, while 10.22% have a gross annual income above $150,000. Considering these income ranges, it’s essential to create ads that cater to various budget levels and highlight affordability or premium features, depending on the target audience segment.
By tailoring your Facebook ad targeting to these demographics, you can reach a wider range of potential customers in Ohio and increase the effectiveness of your marketing campaign.
Sources:
