Let’s Talk About The Market:

Zkylos Reveals ‘The World of Pets’

Diana
Zkylos
6 min readJun 17, 2018

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When you think about having a pet, admit — most of you would instantly think of a dog or a cat — maybe even a fluffy little bunny. However, the truth of the matter is ‘The Pet World’ extends beyond those loveable household companions and merely having someone to perch on your knee for stroking relentlessly.

Imagine BIGGER! Zkylos caters to ‘The Pet World’ but who exactly is this?

Extend your thoughts to shows — think competitions — races — think lifestyle!

Today, there are serious animal-lovers worldwide who push boundaries and refuse limitations. Currently, people thrive from sharing passions with their mascots. In fact, the industry and businesses of which are involved in supporting pet owners extend even wide than the initial impression.

Zkylos Understands The Numbers & The Flaws

Having an animal to nurture is so much more than stay-at-home confinement or for the sake of your not feeling lonely — and anyone who keeps a pet and doesn’t look after them properly should be incarcerated — it is a way of life.

Once you establish your everlasting bond, there really is no limit to the adventures you can share together! However, there are specific rules that must be abided by for public safety and regulations — and rightly so! — however, they are somewhat more backward than you may anticipate.

Now if you were one of these people who enjoy traveling to various shows and competitions then here is a keyword which causes for pesky annoyances: travel — because traveling with a pet is way more hassle than the journey itself.

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The stress comes in the organisation (or should we say lack of!) Basically, if you don’t have your shit together, then this can literally fudge everything right up. There are a variety of papers one must obtain, but these come from a variety of offices whom (surprisingly) do not communicate with one another.

If ‘The Pet Market’ Had More Tools . . .

Since the beginning of time, humans and animals have coexisted but now, just think of the fun you can have interacting with like-minded people and animals alike by branching further afield if the means were made accessible.

While there are already activities underway which allows for tremendous events that exhibit extraordinary pets, there remains a stagnant notion in the administrative operations surrounding such causes.

Moreover, although we are in an age of social media platforms that allow for interaction between the majority, there are no links to official authorities through this medium as of yet. When it comes to appearing or attending shows like Crufts for example — you will always see someone walking around with a clipboard. . . STILL!

Unfortunately, there are frustrations that all those involved still have to endure — like the piles of neverending paperwork which must be filed to attend these shows, etc. or to register entries/winners or other participants.

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However, what Zkylos are determined to proceed with is in digitizing the entire industry which will 100% transform society enormously — by providing ease and convenience that so many who enjoy these types of activities have been waiting for!

Global Pets: Let’s Talk History & Statistics

In 1891, the international canine event ‘Crufts’ was established in Birmingham, UK and so began a fantastic event that not only shares a love for pedigree dogs, breeding and culture but also brings together many businesses and manufacturers whose entire practice is based upon the pet ownership industry.

It was only five years prior to the official “Crufts Greatest Dog Show” when the idea to host a competition of this nature came about. Amazingly, there was 600 entries total, but when The Royal Agricultural Hall passed an interest later down the line, the numbers shot up to 2,000. The increase is larger than 230% within this short period — and this was so long ago!

What’s more, is that this is only one sector of ‘The Pet World’ of which we speak. Instead of being limited to dogs alone, we can look at felines, horses and any other mammal or living creature that we choose to coincide with as a part of our everyday living.

An astonishing number of pets can be found worldwide, and they range from all walks of life!

“ According to PFMA, we currently have about 54,000,000 pets globally. ” — (pfma.org).

Then, there are more statistics that are worth considering:

  • “ The number of horse clubs in China has increased by 1500% in recent years, from 90 in 2010 to 1400 in 2017 while the analysis of kennel clubs in the top 10 countries 1 suggests that the size of puppy registration market alone amounts to c.$120m globally. Together with pedigree issuance services, this translates into a $200m global market.” — (americanpetproducts.org).
  • “ The annual turnover of the global equine market is around 300 billion USD involving 1.6 million people involved in the industry. ” — (equinebusinessassociation.com).
  • 46% of American current pet-owning households have multiple types of pets. “ — (americanpetproducts.org).
  • “ China is second in global cat ownership, with 58.1 million cats reported versus 80.6 million in the U.S.” — (forbes.com)
  • “ Pets have outnumbered children in Brazilian households: there are 52.2 million pet dogs in Brazil, while the number of children aged 0 to 14 is 44.9 million. “ — (globalpets.can).
  • “ According to FCI (Fédéracion Cynologique Internationale), there had been 2,075,490 puppy registrations from 67 member states out of 92 in 2016 — this 6 figure does not include Germany (who failed to provide data), the USA (who is not a member) or the UK (also not a member). These countries, as a rule, are traditionally dog-friendly and have a significant population of dogs that are kept as domesticated pets. “ — (fci.be)

The Future Of Pets

With all of the above mentioned in mind, there is only one thing for it — if the market has grown so much already and continues to do so in this forward direction, then the logical move would include a coherence of service that would assist accordingly — liberating possibilities for expansion.

As with humans and technology, it’s fair that people with pets too are to become updated with the crossroads of the modern age and receive the convenience that they so deserve brought about with machine intelligence as opposed to dealing with such misfortune and complications surrounding their needs inflicted by paperwork.

What makes the most sense is to create a balance between such a vast network and expand reflecting the use of social media which has connected beings beyond our imagination.

Communication is key to business — so to upgrade the means for this vehicle within ‘The Pet World’ would influence trade and much more!

The fact of the matter is that the market is definitely growing and there is zero chance of it disappearing — not just at any point — ever! (Unless, of course, the world literally ends!) You might want to get in on keeping in the know with Zkylos — this thing is really going to take off.

Scribbled by Nicky Lawson, Zkylos Representative, June 16th 2018.

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