Why Bother to Grow Your Business
Grow or die! Right?
There is a lot pressure to grow one’s company in order to capture market share and achieve financial returns. While the news reports growth rates and provides analysis on how a company is growing, there’s rarely coverage about why companies should bother growing.
As I see it, growth for the sake of growth makes no sense. Financial growth for the sake of shareholders is neither inspiring nor sustainable. A company must have a better reason to grow.