ZS APAC Gen AI Summit: Exploring the power of Gen AI
By: Manvi Kapoor, Chris Sakamoto & Hyerin Shin
On March 21st & March 26th, we had the pleasure of hosting the much awaited, first ZS APAC Generative AI Summits in Singapore and Tokyo, respectively, for interactive and engaging discussions with 98 industry leaders across 37 companies.
For many, generative artificial intelligence (Gen AI) has been a black box, with seemingly endless possibilities and major challenges in identifying and executing high-impact business use cases. The summits captivated attendees across the regions, serving as a platform for pioneers, researchers and enthusiasts to exchange ideas and explore the future of AI — showcasing the incredible advancements and potential of this rapidly evolving field.
We kicked off the events by unveiling the latest trends and innovations in AI. From cutting-edge research to real-world applications, the summits highlighted how AI is reshaping industries and revolutionizing the way we live and work. ZS keynote speakers and panelists shared their insights and experiences, offering valuable perspectives on the current state and future trajectory of AI based on ZS’s practical applications in healthcare and beyond.
One of the defining features of the summits was our emphasis on bridging the gap between theory and practice. Attendees had the opportunity to delve into practical applications of Gen AI through our ‘Experience Booth’ set ups with live demonstrations and interactive sessions with ZS AI experts travelling from across the globe.
1. Army of AI agents: Discover how you can deploy an army of Gen AI agents at scale using the ZS proprietary Platform Max.AI. Max.AI is a low-code/no-code Gen AI agent platform that enables you to create your own AI agents rapidly, thereby boosting productivity across functions and building an ecosystem to elevate customer experiences.
2. Specialized Gen AI agents in commercial & medical: Gen AI is already making significant contributions to sales, marketing and medical functions, generating an enormous amount of buzz along the way. The right question to ask is no longer, “Should I?”, but rather “How should I?”, and “How quickly should I?”. In this booth, explore how you can enable your sales, marketing and medical teams to develop personalized content for targeted customer engagement, track and measure performance and ensure the right follow-ups for the right customer.
3. Democratizing data & analytics via Alter Igo: Unleash the power of data-driven insights faster than ever before. Watch Alter Igo — ZS’s analytics copilot — in action. Enable exploration of structured and unstructured data sources, optimize call plans, analyze IC plans, match clinical trials data and empower customers 360 degrees, to name a few use cases.
4. Deep customer listening via Kural: Gain valuable customer insights using a powerful listening engine and elevate your organization’s strategy through execution. Analyze qualitative market research interviews, MSL notes and call center patient interactions. Identify high-need patients and conduct simulated message testing to improve execution effectiveness.
5. Augmenting customer experience via Quill: Elevate the capabilities of customer experience teams in your organization by enabling accelerated marketing content creation personalized to customer preferences. Empower sales representatives with insight boosters, MSLs and skill development using virtual AI training to practice real-life customer facing scenarios.
6. Scaling Gen AI: Discuss how ZS and our clients can scale the potential of Gen AI to move beyond cool experiments towards real value.
7. Gen AI in Japanese pharma: Explore a Japanese pharma use case and application using Japanese text. Discuss Japan-specific challenges and demonstrate sales rep inputted text analysis capabilities with a custom-built demo.
The Experience Booths served as a hub for collaboration and networking, bringing together experts and enthusiasts from sales, marketing, medical, technology and data science verticals across companies.
The booth presentations were followed by panel discussions with ZS AI experts exploring complex topics such as bias in AI, privacy and compliance concerns, right ways to set up pilots and make them scalable and standing up internal capabilities to adapt Gen AI in organizations.
With its successful debut, the first ZS APAC Gen AI Summit has set the stage for future editions, promising even more innovation, collaboration and exploration in the years to come.
