Get to know Zunify
Zunify's story and how to achieve a unified and fair financial system
Early in 2011, our founder, like many other millennials, found himself with a long time disdain towards using cash and having an overflowing wallet with all types of plastic cards. From points and affiliate cards to credit and debit cards, not to mention that endless collection of receipts taking up unnecessary space. And so the idea for an all-round payment solution started to take root slowly.
The idea stuck throughout our founder’s Mechatronics Engineering studies, slowly fueling up with experience in automation, digitalization, and clean technologies. In early 2017, his prototype of a digitized payment system started to take shape. In the Winter of 2018, he was accepted into the Founder Institute to develop the MVP into an actual reality.
Delving into the payments world alongside his brother, who is now a co-founder (who at the time served as the Corporate Credit Vicepresident in Bac-Credomatic Bank — a leading bank in Central America), the global payment dynamics started to disentangle. With it, several hard felt issues came to light. Interchange fees continue to skyrocket — increasing the overall transaction costs and demotivating merchants to accept non-cash payments. Additionally, the payment industry produces around 950 million non-recyclable credit cards annually. We did the math, and if put together, they would cover a surface area of more than 1000 soccer stadiums.
Zunify was born to solve these global problems while being built on four pillars: security, sustainability, user experience, and design.
By merging top-notch technology — including blockchain, artificial intelligence, biometrics, and computer vision — Zunify is giving issuers the tools to reach their most demanding clientele with more competitive fees and a unique value proposition. Additionally, our non-additional hardware philosophy makes our technology instantly accessible to a wide range of commerce and consumers, independently of their location or individual needs. With Zunify, we seek to reduce the overall payment processing fees through the power of technology. We are providing highly efficient and secure, eco-conscious transactions for banks, commerce, and consumers because everyone deserves a fair and unified financial system.
