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Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization
Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization
In-app advertising is a crucial part of any comprehensive marketing strategy. Advertisers rely on it to deploy contextually relevant…
Evan FP
May 22, 2019
Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com
Ngozi Ogbonna — Women-Led Communities Can Transform The Workplace — tapjoy.com
The movement to cultivate an equal opportunity workplace takes many forms in 2019. One of the most promising is Fairygodboss, a career…
Evan FP
Apr 29, 2019
Tapjoy’s App of the Month: Design Home by Glu Mobile
Tapjoy’s App of the Month: Design Home by Glu Mobile
Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.
Tapjoy
May 24, 2018
GDPR Talked, Tapjoy Listened!
GDPR Talked, Tapjoy Listened!
Here’s What You Need to Know Regarding Tapjoy & GDPR
Tapjoy
May 22, 2018
Latest
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy
Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of…
Tapjoy
May 11, 2018
What You Need to Know About Tapjoy & GDPR
What You Need to Know About Tapjoy & GDPR
The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.
Tapjoy
May 4, 2018
The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games.
The Best Way to Reach Moms for Mother’s Day Promotion? Try Mobile Games.
Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.
Tapjoy
May 3, 2018
Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More
Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More
Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x…
Tapjoy
May 3, 2018
Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More
Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More
Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over…
Tapjoy
Apr 30, 2018
Publishers Uncover the True Value in Users Who Complete More Rewarded Ads
Publishers Uncover the True Value in Users Who Complete More Rewarded Ads
Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after…
Tapjoy
Apr 20, 2018
Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x
Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x
Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and…
Tapjoy
Apr 17, 2018
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and…
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and…
New ‘Maximum Impact Report’ finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of…
Tapjoy
Apr 17, 2018
In-App Ads Set to Boost Mobile Programmatic Ad Spend
In-App Ads Set to Boost Mobile Programmatic Ad Spend
eMarketer reports programmatic advertising is on the rise with a projected increase by nearly $10 billion in 2018 spend.
Tapjoy
Apr 13, 2018
AppsFlyer: App Install Fraud is on the Rise
AppsFlyer: App Install Fraud is on the Rise
SVP of Strategy & Business Development, Paul Longhenry, shares his perspective on AppsFlyer’s Q1 2018 report, fraud prevention, and the…
Tapjoy
Apr 2, 2018
Tapjoy Mobile Champions: Tie Davidson of Tapjoy
Tapjoy Mobile Champions: Tie Davidson of Tapjoy
Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate…
Tapjoy
Mar 29, 2018
Part 2 of 2: Value Exchange Advertising, Interactive End Cards, & the End of Traditional Video Ads
Part 2 of 2: Value Exchange Advertising, Interactive End Cards, & the End of Traditional Video Ads
In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising…
Tapjoy
Mar 21, 2018
Tapjoy Named #1 Ad Platform by eCPM Rank
Tapjoy Named #1 Ad Platform by eCPM Rank
Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.
Tapjoy
Mar 15, 2018
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…
Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
Tapjoy
Mar 14, 2018
Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio
Tapjoy
Mar 12, 2018
Say hello to the Interplay™ Studio
Say hello to the Interplay™ Studio
Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments
Tapjoy
Mar 12, 2018
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming…
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming…
Increases Click-Through Rates of video campaigns by 3–5X, adds an average of 30 seconds of engagement time through optimized Interactive…
Tapjoy
Mar 12, 2018
Part 1 of 2: Best Practices for Buying In-App Ads in 2018
Part 1 of 2: Best Practices for Buying In-App Ads in 2018
Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.
Tapjoy
Mar 9, 2018
Tapjoy Mobile Champions: Jennifer Cho of Tapjoy
Tapjoy Mobile Champions: Jennifer Cho of Tapjoy
Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app…
Tapjoy
Mar 6, 2018
4 Trends That Will Shape App Monetization in 2018
4 Trends That Will Shape App Monetization in 2018
Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming…
Tapjoy
Mar 5, 2018
The Mobile Marketing Association Release Buyers Lexicon for Mobile Video
The Mobile Marketing Association Release Buyers Lexicon for Mobile Video
MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling…
Tapjoy
Mar 2, 2018
Part 2 of 2: In Mobile Advertising, Consent is the New Transparency
Part 2 of 2: In Mobile Advertising, Consent is the New Transparency
With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in…
Tapjoy
Mar 1, 2018
Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”
Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”
With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better…
Tapjoy
Feb 27, 2018
Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue
Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue
In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange…
Tapjoy
Feb 26, 2018
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