Katrina AlcorninIBM DesignIBM Design teams win Red Dot, iF, Indigo AwardsI am very excited to recognize several of our design teams at IBM for developing solutions that stand out in the market and are now raking…3 min read·Apr 20, 2023--1--1
Katrina AlcorninIBM DesignGood Design Is (Still) Good BusinessIf you are a leader in tech and are not embracing design, you’re not doing your job.7 min read·Nov 28, 2022--2--2
Katrina AlcorninIBM DesignThe Process. The Politics. The Pitfalls. Preparing for an executive role at IBM DesignSince I joined IBM as General Manager, Design a little less than a year ago, we have made significant changes in our organization. This has…7 min read·Jul 18, 2022--5--5
Katrina AlcorninIBM DesignContinuous Learning: We Are the Ones We’ve Been Waiting ForFor a design practice as large, dynamic, and specialized as ours, we must adopt a mindset of continuous learning, and create the actual…5 min read·Nov 22, 2021--3--3
Katrina AlcorninIBM DesignHandcuffed to Aliens: Developing Stronger Cross-functional Partnerships with DesignTen years ago, a publisher offered me a contract to write a business book with the working title, Handcuffed to Aliens: The People…6 min read·Nov 15, 2021--4--4
Katrina AlcorninIBM DesignListening to Customers: Ain’t Nothing Like the Real ThingIn my last post, I touched on some of the conditions that make pervasive excellence in design possible. Now let’s unpack the first one…5 min read·Nov 8, 2021--5--5
Katrina AlcorninIBM DesignPervasive Excellence across IBM: Three ways design can make it happenBefore I joined IBM this summer, I asked the former GM, Phil Gilbert, how we were doing with design.4 min read·Oct 26, 2021--3--3
