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2019 UVA New Media Strategies
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Opportunities for Governmental Agencies
In my opinion, I think it is important for governmental agencies to interact consistently on social media and on other digital platforms…
Bridget Guy
Mar 6, 2019
2 Questions for Guest Speaker Naitik Vya
Hi Naitik,
Joe N
Mar 6, 2019
Using new media with the DMV
Using new media with the DMV
A recent interaction I had with the Virginia DMV using a mix of both new media and old-fashioned face-to-face customer service.
Joe N
Mar 6, 2019
Engagement with Government on Social Media
I do not nor have I ever used new media to engage with government. As a student-athlete, our social media accounts are monitored by…
Mia Barron
Mar 6, 2019
Yes I Still Use The Public Library
So, over the past two decades the one thing people don’t believe is that I go to the library and get books. Today’s library is very…
Venkata Adidam
Mar 5, 2019
AI/ML Marketing at Google
We kind of expect for Google to be at the forefront of technology, and so it is no surprise that they are at the forefront of utilizing…
Chris Buley
Mar 4, 2019
Questions for guest speaker
Do you think that social media has a responsibility to be unbiased? For example, if Twitter ever started deleting tweets from either side…
Lori Kramer
Mar 3, 2019
Engagement with Government
Engagement with Government
What comes to mind when thinking about government and social media is President Trump and his tweets. I do follow social media at the…
Lori Kramer
Mar 3, 2019
American Airlines Engages in Social Media
American Airlines Engages in Social Media
Author David Meerman Scott describes how American Airlines uses real-time social networking to communicate with customers in his book The…
Joe N
Feb 20, 2019
Mastering Banner Ads for Results
Paying little attention to the power of banner ads and what I thought about them was all wrong, which is why I was probably yielding poor…
Lori Kramer
Feb 20, 2019
Class 3- Impact over product
As I read Chapter 11, I immediately began to think about the true reason why and how consumers decide to buy the things they do. And then…
Bridget Guy
Feb 20, 2019
Class 3 — Oreos and Eggs
When I saw the title of this week’s article, “How Oreos Got 40 Million Likes on Facebook,” I couldn’t help but immediately think about the…
Mia Barron
Feb 19, 2019
Social Marketing — Back to Wikinomics
So, after starting to read the book: the New Rules of Marketing and PR. The book and the latest readings look at: Social Marketing as a…
Venkata Adidam
Feb 6, 2019
Response for Week 2: Content Engagement
Both articles for this week discussed engagement with web advertising. I was surprised to learn that it is typical and expected for at…
Mia Barron
Feb 6, 2019
Smart Carts
Smart Carts
What can you find in a parking lot that’s made of metal wire and plastic, has a rear swinging door and four wobbly wheels, can carry a…
Joe N
Feb 5, 2019
“…pushing on an open door”
“…pushing on an open door”
There is a great story at the Atlantic, Russia’s Election Interference Is Digital Marketing 101, that talks through some fascinating…
Chris Buley
Feb 4, 2019
1/30 A Brand Pyramid Analysis
In “eMarketing: The essential guide to marketing in a digital world,” the authors discuss a customer’s journey and note that it is…
Bridget Guy
Jan 30, 2019
Class 7: Social Advertising, Part 2
Class 7: Social Advertising, Part 2
Agenda
UVA New Media Strategies
Mar 8, 2017
“Start With Why” Branding Assignment
“Start With Why” Branding Assignment
In our branding lecture, we watched the shortened video of Simon Sinek’s TED talk on “Start With Why” where he explained the concept of the…
UVA New Media Strategies
Jun 17, 2016
Class 1: New Media Strategies 2019
Class 1: New Media Strategies 2019
Introduction to the Course
UVA New Media Strategies
May 13, 2016
Class 5: Branding in a New Media Environment and Influencer Management
Class 5: Branding in a New Media Environment and Influencer Management
Agenda
UVA New Media Strategies
Jul 13, 2015
Class 8: Social Advertising, Part 2: Twitter, LinkedIn, Native Advertising
Class 8: Social Advertising, Part 2: Twitter, LinkedIn, Native Advertising
Agenda
UVA New Media Strategies
Jul 4, 2015
Influencer Engagement
Influencer Engagement
Influencer Engagement Resources
UVA New Media Strategies
Jun 30, 2015
Class 4: Digital Civic Engagement and Community Management
Class 4: Digital Civic Engagement and Community Management
Agenda:
UVA New Media Strategies
Jun 7, 2015
Class 3: Market Intelligence & Audience Segmentation
Class 3: Market Intelligence & Audience Segmentation
Agenda:
UVA New Media Strategies
Jun 1, 2015
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