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23 Wise Words
Brand storytelling, company culture, personal development, content marketing. And everything else in between.
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All you need to know about Flow
All you need to know about Flow
This one is a little left-field from my usual musings, but with a background in Psychology (which, of course, comes in very handy when…
Elena Clarke
Oct 2, 2019
Increase sales by reading your customers’ mind.
Increase sales by reading your customers’ mind.
Here’s a concept that’s 100% guaranteed to next-level your marketing and increase sales.
Elena Clarke
Jul 17, 2019
5 easy tips to make your website covnert like crazy.
5 easy tips to make your website covnert like crazy.
You’ve got a website, it functions well, it looks nice, it generates leads. But there’s a niggling voice in your head saying it could be…
Elena Clarke
Jun 2, 2019
This is why your brand voice isn’t being heard.
This is why your brand voice isn’t being heard.
Your brand voice is a crucial part of your brand story and its development should be treated with the same respect as your mission…
Elena Clarke
May 2, 2019
Education has some lessons to learn
Education has some lessons to learn
I watched this TED talk by Ken Robinson a few years ago and was blown away, it’s gone on to become one of the most celebrated TED talks of…
Elena Clarke
Feb 3, 2018
Why describing the product is the worst thing you can do when writing product descriptions
Why describing the product is the worst thing you can do when writing product descriptions
So many e-tailers overlook product descriptions as a vital part of their sales copy.
Elena Clarke
Jan 28, 2018
The art of problem solving
The art of problem solving
Here is one of the strategies I have come across on my travels, for when you’re stuck in a problem-solving rut and it looks like there’s no…
Elena Clarke
Dec 17, 2017
Elon’s Musks productivity habits and why you shouldn’t follow them.
Elon’s Musks productivity habits and why you shouldn’t follow them.
I read this article recently — it details six habits that Elon Musk lives by, to stay ‘productive’. And basically,I just had to write about…
Elena Clarke
Dec 7, 2017
Think of your team like a family? You might want to think again.
Think of your team like a family? You might want to think again.
How often do you proudly hear ‘we treat each other like family’ referring to a seemingly well functioning business team? I’ll answer that…
Elena Clarke
Nov 23, 2017
The fundamental difference between your vision and your mission statement.
The fundamental difference between your vision and your mission statement.
Let’s start at the beginning; when your business was just a twinkle in your eye. Before your Saturday nights consisted of google analytics…
Elena Clarke
Nov 17, 2017
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