Deep Thoughts

Circle Up People, the future of Google Plus depends on it

A Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments…

The Networked Nonprofit Theatre: A Manifesto & A Book Review

13 Lessons on Innovation

This is the story of 3 people (and organizations) who taught me 13 incredibly important lessons about innovation. Take a moment and get to know them, and then I’ll jump into the lessons learned.

The Players

Social Media Curriculum

I got a little antsy in social media class today, and decided to revamp the curriculum. IMHO, this is what the class…

Facebook Connect: From Fans to Ticket Buyers

We’ve all lamented how difficult it is to tie social media engagement directly to…

Making Money Making Art

What drives profitability in the theatre?

A Foursquare Strategy

Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know…