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The Social Side of Sundance

The Oscars were kind of lame last night so I decided to multitask and finally wrap up my research from Sundance. Last year I attended the Sundance Film Festival for the first time, and was struck by how much I relied on fellow festival goers to decide which films I should go see…

A Social Media Measurement Plan

Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments…

A Rant Against Facebook

Ok, not Facebook per se, but a rant about theatres using social media inauthentically. I get it, you’re busy, there are a lot of social media platforms, and you’re not exactly sure which one(s) are worth your time. So, you decide to link your Facebook account to your Twitter feed and…

Facebook Connect: From Fans to Ticket Buyers

We’ve all lamented how difficult it is to tie social media engagement directly to…

KCRT: the story of a Facebook Fan Page

Kansas City Repertory Theatre made the #2 spot on my list of Facebook Pages of highest average returns relative to their LORT peers. So I thought I would take a closer look at what they’re doing, how their fans are responding, who their engaged fans are, and…

Facebook ROI: a study of LORT Theatres

Trying to measure an individual theatre’s impact (user engagement) versus effort (theatre’s own actions) relative to the field at large to see who’s getting the most bang for their buck on Facebook. To my delight, some unexpected names showed up at the top of…