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Human Centered Design

2FRESH Ideas
2FRESH Ideas
Jsme digitální agentura 2FRESH. Píšeme o tom, co děláme, proč to děláme, jak to děláme. O změnách, chybách, feedbacku, inovacích, designu, výzkumu i socialu. Ctíme principy Human-Centered Designu a naším cílem je učit lidi naslouchat lidem.
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Změna je růžová

– by Bohu Petrášková

V životě jsem se mockrát spolehla na náhodu. A tak to bylo i při hledání mojí první…


Scrolling, UX myths and context

— by Tina Ličková

The longer I work in design and UX, the more I become convinced there are no universal truths. The context, situation, product or the character of the service you are selling always matter.

The First Year of 2FRESHsk in Business

— by Tina Ličková

It was one year ago this October since I returned to Slovakia to start the Slovak branch of 2FRESH.
I mean… time for a SitRep.

How did our past year look?


Human Centered ReDesign of Koop.cz

— by Marek Mencl and Štěpán Skripnik

We have built the new website based on the Human Centered Design principle. Working on the website took us a year and in the end we had 160 standardized pages of text. A lady from a call center as well as a…

Saying “NO” often saved our business

EuroIA 2015 talk by Jakub Karlec

My partners and I run 2FRESH. I would like to tell you a story of how we almost closed our shop.

We used to work like every other digital agency on the Czech market. We got a…


From Web to Messaging Kit and Back

Viktorie Del Maschio a Míra Podorský

We had the chance to work on the Bileto Platform this June, a growing idea revolutionizing the public transportation business. It is a web based tool for transportation companies that allows them to sell…