16 | Framing
Framing is filtering: identifying what has value.
Framing is defining boundaries: selecting what to keep and what to discard.
Framing is capturing: making something yours, momentarily or permanently.
Framing is discovering: finding opportunities in uncertainty and ambiguity.
Framing is categorizing: defining a range of intentions.
Framing is measuring: working with dimension, proportion, and scale.
Framing is solving: connecting what was disconnected before.
We assume everyone perceives the world like we do, we never question that our perception is the right perception. The world always seems rational to us and our mind works hard to convince us that certainty is the norm. In, reality the opposite is true: our world is, fundamentally, uncertain.
Framing is a powerful tool to cope with our unpredictable world because being in the world demands that we actively frame what’s in front of us all the time, to find meaning and respond. We have to make big and small decisions all the time, and framing is how we get to decisions.
- In psychology, the framing effect is a cognitive bias by which people make a decision based on how their options are presented, as a gain or a loss. For instance, if the price of an item is $20…
