Erhan CirisBig money, big boards, big banners: how virtual advertising is changing the way brands reachEvaluating the high implementation costs for unique ad formats in gaming, sports, and film8 min read·Aug 7, 2020----
Erhan CirisBridging the Advertising GapUsing AI to create a delightful video monetization experience built to scale across content mediums6 min read·Jul 17, 2020----
Erhan CirisSports industry losses from COVID-19 can be rescued by esportsFinding touchpoints between esports and traditional sports for new sponsorship opportunities8 min read·Jul 17, 2020----
Erhan CirisPreventing child exploitation on streaming and gaming servicesIdentifying child predators and toxic behavior using natural language processing5 min read·Jun 25, 2020----
Erhan CirisDefining Intrinsic AdvertisingBlending ads with content improves audience sentiment and connection7 min read·Jun 19, 2020----
Erhan CirisEffects of social distancing in eSports and live-stream gamingAs COVID-19 continues to change the world as we know it, many thoughts and assumptions regarding the general outcome is often everchanging…4 min read·Jun 14, 2020----
Erhan CirisAI-driven positive brand sentiment ads for digital communitiesDigital communities are the new campfires! Creating love and long term loyalty requires groundwork and authentic communication.7 min read·Jun 12, 2020----
Erhan CirisTruly Intrinsic Video AdvertisingHow embedded ads blend user experience and brand awareness8 min read·Jun 5, 2020----
Erhan Ciris4D Sight Supports Esports TeamsIt is no longer a surprise that esports gaming is now a $1 billion-dollar industry, and is suspected to have more viewers than every…3 min read·Jun 5, 2020----