Erhan CirisBig money, big boards, big banners: how virtual advertising is changing the way brands reachEvaluating the high implementation costs for unique ad formats in gaming, sports, and filmAug 7, 2020Aug 7, 2020
Erhan CirisBridging the Advertising GapUsing AI to create a delightful video monetization experience built to scale across content mediumsJul 17, 2020Jul 17, 2020
Erhan CirisSports industry losses from COVID-19 can be rescued by esportsFinding touchpoints between esports and traditional sports for new sponsorship opportunitiesJul 17, 2020Jul 17, 2020
Erhan CirisPreventing child exploitation on streaming and gaming servicesIdentifying child predators and toxic behavior using natural language processingJun 25, 2020Jun 25, 2020
Erhan CirisDefining Intrinsic AdvertisingBlending ads with content improves audience sentiment and connectionJun 19, 2020Jun 19, 2020
Erhan CirisEffects of social distancing in eSports and live-stream gamingAs COVID-19 continues to change the world as we know it, many thoughts and assumptions regarding the general outcome is often everchanging…Jun 14, 2020Jun 14, 2020
Erhan CirisAI-driven positive brand sentiment ads for digital communitiesDigital communities are the new campfires! Creating love and long term loyalty requires groundwork and authentic communication.Jun 12, 2020Jun 12, 2020
Erhan CirisTruly Intrinsic Video AdvertisingHow embedded ads blend user experience and brand awarenessJun 5, 2020Jun 5, 2020
Erhan Ciris4D Sight Supports Esports TeamsIt is no longer a surprise that esports gaming is now a $1 billion-dollar industry, and is suspected to have more viewers than every…Jun 5, 2020Jun 5, 2020