Effective lead generation is the key to success for e-commerce businesses. But you don’t want just any leads for your business — you need highly relevant and sales-qualified leads. How do you accomplish this?

With an e-commerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers.

Are you happy with your results?

To truly attract and keep customers to your e-commerce website, you need to be strategically active on social media. You need to know how to use social media to drive qualified lead generation.

With this article, you’ll learn eight ways you can use social media marketing to generate leads for your e-commerce business. …


Social media marketing success depends on grabbing user attention enough to see engagement in one form or another. You have to acquire audience attention in order to earn an upward trend in any marketing goal metric.

Image for post
Image for post

Your audience needs to see your activity among a massive and overwhelming crowd of social content. On Twitter, you only have a few minutes before your tweet disappears into the platform oblivion unless retweeted or promoted with advertising. Other social media platforms run a little slower, but you can still see your content getting lost in the mass swarm of activity and tough algorithms.

To earn social media audience attention, you need to have strategies that’ll help you get to that point of success.

There are several social media methods that can help you, and I have gone into detail…


Your success as a writer depends on your ability to maintain the highest quality in your content. This means creating content that follows today’s top best practices.

Without a focus on the most important elements of content creation, you run the risk of wasting your time and resources. You’ll simply be disappointed.

Image for post
Image for post

Let’s get started with these 10 content creation best practices.

1) Have a clear purpose

You need to know what you want to get out of your content creation and how you’ll accomplish it.

That’s why it’s so important to know your content purpose. The best way to approach this is to have a content strategy. Without one, you’ll be disorganized, and it will show in your content in one way or another.

You don’t want to create content just…


Your business is in critical need of follow-through in five major areas to generate sales. A marketing writer is the person who can help you achieve all of them.

Image for post
Image for post

1) A Marketing Writer Will Improve Your Search Ranking.

Search engine ranking is essential to your business exposure efforts. It holds many valuable benefits to business success.

When you’re trying to get the word out about your products or services, you need to be listed early in search results.

People are using search engines every day to find whatever they need. That can include your business offerings. That’s why you need to find a way to rank high up when people are looking for what you offer.

But first, you might be wondering what all this talk about search ranking is about. …


This is the resource that’ll help you save the money you need to allocate to other tasks. It’s the definitive guide to using your own calendar without the hefty price tag of a paid service.

Image for post
Image for post

Say you want to track your content creation, whether it be for business or individual use, but you don’t want to pay a fee to do so.

Why pay for something you can do yourself? There are valid arguments on both sides.

Some say following your own do-it-yourself or DIY content calendar can be more time consuming than some of the tools out there. That’s true, but when you have little to no budget for that, there’s no doubt the extra time is worth it.

You can save time with your calendar when you set it up for easy tracking…


You have a mission for why you’re creating content — goals you want to achieve from it. How can a content strategy help, and what does it entail?

Image for post
Image for post

Content marketing is a big deal these days because of its effectiveness. Not just for lead generation, but for thought leadership as well. It’s a necessary element of any marketing program.

With this article, you’ll have everything you need to create a content strategy that’ll help you achieve your overall marketing goals.

Why Document Your Content Strategy?

You might want to dive into your content marketing efforts right away, but not so fast! You need a strategy first!

Why?

These are just a few of the biggest benefits of creating a strategy before starting with content creation:

Organization

A strategy keeps you organized. It’s the place…


These marketing tactics won’t get you the advantage you seek, especially looking at the long-term. Instead, they’ll give your audience reasons to not trust you and even complain about you.

We’ve all seen it: the questionable tactics some marketers use to gain the upper hand — only to see penalties and problems with what they did.

Image for post
Image for post

The 15 tactics included in this article revolve around three main areas: content marketing, email marketing, and social media marketing. Each item explains the reasons why they’re frowned upon and what you could consider doing instead.

It’s time we stop these tactics for good.

6 Questionable Content Marketing Tactics

Not doing your research

First and foremost, why are you creating your content?

If you don’t know who you’re writing it for, you’re not going to get anywhere. …


Social media is primarily meant to be a place for conversations and relationship building. That’s its main purpose, but that doesn’t mean it can’t bring website traffic, too.

You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it.

It’s all a matter of how you do it.

With social media outreach, you can build relationships while also growing interest in your business. You can have conversations and participate in discussions that’ll draw people to your brand.

With the right approach, you can increase website traffic using social media.

Image for post
Image for post

Engage in One-on-One Conversations

Social media is a fantastic place for conversations. …


If you’re not paying attention to each of these seven areas, your emails will not reach their best potential. It’s time we create fully optimized emails for your recipients, and this article gives you everything you need to know.

How are your email marketing campaigns doing?

Are you seeing the results you seek, or could they use improvement?

These email marketing campaign upgrades can be just what you need.

Image for post
Image for post

When you create each of your email campaigns, what are you focusing on? If you’re not paying attention to each of these seven areas, your emails will not reach their best potential. It’s time we create a fully optimized email for your recipients, and this article gives you everything you need to know.

1) Welcome Emails

Your welcome email is the start of something big: lead nurturing. …


Your business blog content should always bring readers closer to a sale.

Image for post
Image for post

Why are you blogging? Does your business have an end goal in mind?

More often than not, a business designs their blog to bring in leads for the sales team. Unfortunately, many blogs can lack what they need for proper lead generation.

This guide gives you the information you need for effective blog lead generation.

With these elements, you’ll be able to create a lead generation machine for your business. Act on them today to see how they’ll make a difference for you.

Always write content of value — for humans first.

Foremost, direct all your blog content toward benefiting your human audience. SEO should always be secondary.

Your…

Annaliese Henwood

Marketing writer | business blogger | Published on Amazon: https://www.amazon.com/dp/B07YXF22KF

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store