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Anton Group

Anton Group

Hugging not slugging — Why there is no digital vs print

Sometimes I think that we, the human race, like to create conflict just to keep things interesting. We seem to endlessly talk about this…

Sep 26, 2016

Hugging not slugging — Why there is no digital vs print

Sep 26, 2016

Anton Group

5 Steps to Creating a Successful Personalised Direct Mail Campaign

If you want to engage with a potential customer, using print as part of your campaign is ideal. Not only because it has the longest natural…

Sep 5, 2016

5 Steps to Creating a Successful Personalised Direct Mail Campaign

Sep 5, 2016

Anton Group

Seeing the quality — New perceptions of paper.

This morning I had at least two dozen emails in my inbox inviting me to visit a website or click on a free download. Usually (and I…

Jul 28, 2016

Seeing the quality — New perceptions of paper.

Jul 28, 2016

Anton Group

Global warming, Greenhouse gases and the ink and paper — Sustainable print practices.

Before I sat down to write this article I remembered a saying I heard many years ago which runs:

Jun 8, 2016

Global warming, Greenhouse gases and the ink and paper — Sustainable print practices.

Jun 8, 2016

Anton Group

The rattle, pause and thud of increased response — Adding value to your mailing.

People love to get post through their door. In fact, you could probably say that the phrase “Oh the post is here” is as familiar as…

May 31, 2016

The rattle, pause and thud of increased response — Adding value to your mailing.

May 31, 2016

Anton Group

“Between you and me…” Personalisation, engagement, and your customers.

Occasionally I like to watch sport in a local pub. It’s a nice place, small and friendly, but when there is a sporting event on it gets…

Apr 29, 2016

“Between you and me…” Personalisation, engagement, and your customers.

Apr 29, 2016

Anton Group

Anton Group

Our focus is on enhancing the customer experience through print and digital media, producing engaging campaigns that provide measurable results.

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