Archana ChowtyHow was your appraisal conversation?It is the time of the year again when everyone is talking about year-end appraisal, awards & recognition. Let me first congratulate you if…Dec 2, 2022Dec 2, 2022
Archana ChowtyWhy Your Organisation Should Embrace Inclusive Language“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”…Oct 12, 2020Oct 12, 2020
Archana ChowtyIs this the right time to do marketing?If you are a marketeer or a part of a marketing team, this must be the question that you are deliberating, debating and asking everyone in…Apr 1, 2020Apr 1, 2020
Archana ChowtyAmid COVID-19, what your brand communication should focus onCOVID-19 has brought in unprecedented change to our lives, businesses and the communities we live in. The way we used to live, work, relax…Mar 24, 2020Mar 24, 2020
Archana ChowtyWhy empathy is key to your communicationWe have been always told be human-centric in our communication. but why is it that most communication fails to be human-centric? Why do…Mar 23, 2020Mar 23, 2020
Archana ChowtyinNYC DesignWhy Do Brands Care to be Socially Conscious?Today's marketing world is fast changing. Brands are moving from profit driven model to purpose driven model. What is the need for brands…Feb 28, 2020Feb 28, 2020
Archana ChowtyWhat are the top (4) content marketing trends of 2020?The future of content marketing is connected, value based and experiential. How prepared are you?Jan 7, 2020Jan 7, 2020
Archana Chowty4 reasons why brands need to take employee engagement seriously?Are you client focused or employees focused? Do you treat them both equally? What is your brand’s stand on employee engagement?Oct 4, 2019Oct 4, 2019
Archana ChowtyinNYC DesignHow to improve credibility of your content?Do you often doubt the offers or the freebies that come along with your favorite brands?When making payments, do you doubt whether your…Sep 20, 2019Sep 20, 2019
Archana ChowtyWhy assumptions are bad for designDo you think you know your users well and why waste time asking what they want out of a product? Then think again. Most often, designers…May 17, 2019May 17, 2019