Archana Chowty – Medium

Archana Chowty

Archana Chowty

How was your appraisal conversation?

It is the time of the year again when everyone is talking about year-end appraisal, awards & recognition. Let me first congratulate you if…

Dec 2, 2022

Dec 2, 2022

Archana Chowty

Why Your Organisation Should Embrace Inclusive Language

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”…

Oct 12, 2020

A group of people speaking different languages.

Oct 12, 2020

Archana Chowty

Is this the right time to do marketing?

If you are a marketeer or a part of a marketing team, this must be the question that you are deliberating, debating and asking everyone in…

Apr 1, 2020

Is this the right time to do marketing?

Apr 1, 2020

Archana Chowty

Amid COVID-19, what your brand communication should focus on

COVID-19 has brought in unprecedented change to our lives, businesses and the communities we live in. The way we used to live, work, relax…

Mar 24, 2020

Mar 24, 2020

Archana Chowty

Why empathy is key to your communication

We have been always told be human-centric in our communication. but why is it that most communication fails to be human-centric? Why do…

Mar 23, 2020

Why empathy is key to your communication

Mar 23, 2020

Archana Chowty
in
NYC Design

Why Do Brands Care to be Socially Conscious?

Today's marketing world is fast changing. Brands are moving from profit driven model to purpose driven model. What is the need for brands…

Feb 28, 2020

Why Do Brands Care to be Socially Conscious?

Feb 28, 2020

Archana Chowty

What are the top (4) content marketing trends of 2020?

The future of content marketing is connected, value based and experiential. How prepared are you?

Jan 7, 2020

What are the top (4) content marketing trends of 2020?

Jan 7, 2020

Archana Chowty

4 reasons why brands need to take employee engagement seriously?

Are you client focused or employees focused? Do you treat them both equally? What is your brand’s stand on employee engagement?

Oct 4, 2019

4 reasons why brands need to take employee engagement seriously?

Oct 4, 2019

Archana Chowty
in
NYC Design

How to improve credibility of your content?

Do you often doubt the offers or the freebies that come along with your favorite brands?When making payments, do you doubt whether your…

Sep 20, 2019

How to improve credibility of your content?

Sep 20, 2019

Archana Chowty

Why assumptions are bad for design

Do you think you know your users well and why waste time asking what they want out of a product? Then think again. Most often, designers…

May 17, 2019

Why assumptions are bad for design

May 17, 2019

Archana Chowty

Archana Chowty

A mother, content strategist, technical writer who loves food, fun, friends and family. Of course, in no specific order. :)

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