Feb 10, 2015
4 Platforms That You’re Not Using to Get Customers
This is how I’m staying ahead of the game.
When you think of user acquisition on social, most entrepreneurs automatically jump to Twitter, Facebook, Instagram, Linkedin & Pinterest. These platforms are great and have huge audiences, but often times they can get pretty noisy. Try a simple Twitter.com/search for words like “lawyer” or “law firm” and you’ll see what I mean.
You have to find platforms that are still new and ride the early wave before they get noisy. It’s a great way to build your audience, get significant engagement and go in depth with potential users. Here are four platforms that I spend a lot of time on for LawTrades and my podcast.
- Quora — You need to answer relevant questions on Quora that are pertinent to your industry. Provide real value with well thought out answers and you’ll see that Quora can be a great platform for acquiring users. Quora is a great way to showcase your knowledge and expertise. For instance, if I wanted to get more people to download my podcast, I would do a Quora search for heavily followed questions about podcasts and jump into the conversation by answering questions. Hopefully they find the content valuable and click on the link below my answer which will bring them back to my podcast. This has worked immensely.
- Medium — Unless your blog has a substantial following, you should be story telling on Medium. Medium is a great way to get the word out. Instead of writing content for the 500 people that follow your blog, you can reach a much wider audience by pumping out content on Medium. Some of my posts on Medium have seen upwards of 10k views. I know that this isn’t huge compared to other Medium rockstars but considering the initial size of my audience, Medium has definitely allowed me to grow my audience. I strongly predict that everyone will be story telling on Medium sooner than later so start now before they do!
- Meetup — Face to face interaction will always be valuable.When we first started LawTrades, we didn’t have a ton of money to spend on paid acquisition so we would literally go to a new meetup event every night. Events are always going on, especially events tailored towards technology and entrepreneurship. From there, we started our own group that meets every week and we have over 5,000 people that are apart of our group!
- Cyberdust — CyberDust is a chat app backed by Mark Cuban. I caught the early wave on Cyberdust and it’s been incredibly helpful. I have about 5k followers on Cyberdust but the engagement severely outweighs the 6k followers I have on Twitter. We’ve gotten a ton of users from CyberDust. I highly recommend using it and joining their awesome community.
I hope you found this post helpful and I strongly encourage you to give these platforms a try. If you found this helpful, it would mean a lot of if you recommend this post so it can be seen by more people!
