Introduction The characters of the movie Sing are returning with Sing 2, set to release on December 22, 2021. In Sing 2, Buster Moon, played by Matthew McConaughey and his friends try to persuade Rockstar Clay Calloway played by Bono to join them for the opening of their show …

TikTok — the app where users can post short videos of basically anything they want, and others can like and comment on the videos. The main topics of videos that one may find on TikTok are challenges, dancing, cooking, lifestyle, DIY and funny videos. The app is relatively new and…

The Standard at Gainesville is a student apartment complex located in Gainesville, Florida. The Standard targets college students that attend the University of Florida with its prime location near campus. The Standard has social accounts on Facebook, Instagram and Twitter. Since the apartment complex opened in 2017, there has been…

The Social Dilemma is a documentary film on Netflix that discusses the negative impacts of social media and features interviews with tech experts and their experience working with these social networks. This film was very interesting and eye-opening to say the least. A moment in the film that resonated with…

Let’s discuss two styles of research — qualitative and quantitative. Qualitative and quantitative research are both important methods used to answer a question. Qualitative research is used to gain a deeper understanding on “what is happening” or “how it is happening” rather than focusing on “why it is happening”. Qualitative…

Influencer marketing. This is something that we see often when scrolling through Instagram, influencers with sponsored posts promoting a brand or a product. Influencer marketing is being utilized by many brands today and positive results can come from this if done correctly. In today’s world, Forty-nine percent of customers rely…

Are you familiar with Marshall McLuhan’s Technological Determinism? If not, Marshall McLuhan suggested in 1964 that technologies of mass media make sure culture transmission is in a social fabric which ultimately changes society’s social behavior. The primary idea is that as technology advances, it develops society’s social structure and cultural…

When brands consider their social strategy, being active on the big six platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat may be what they find important. With these being the top social media sites, they have many users who have a wide range of interests. On the main…

There are many people today (myself included) who consider their dog as their child. These people love to spoil their dog by providing the best for them whether that be toys, treats, etc. Matt Meeker, Co-founder of BarkBox realized this from his own personal experience with his dog. …