The role of Community Manager is one that has recently sprouted in the digital marketing world. As the industry grows at a rapid-hard-to-keep-up-with pace, a lot gets lost in translation. Some of the questions that sprout are what is a community and how will it help my business? What is…

Online communities are sprouting all around us. Even many top-performing brands on social have now realized that forming an online community or tapping into and already existing online community is one of the keys to growing a social presence. There is a lot of value in online communities and there…

With the rise in popularity of Facebook groups, much in part due to Zuckerberg’s shift in focus towards meaningful communities, many Facebook users have found great communities on Facebook that have added value to their life. When I was in my last semester of undergrad, I felt lost in a…

There are two types of social media sharing models: The open model — share with everyone — and the close one where sharing is limited to only select people (Petrocelli, 2013). Twitter is a perfect example of an open sharing model. Anyone can make a Twitter account and find communities…

Introduction Sing 2 the movie comes out December 22, 202 and will be out only in theaters. In the movie, Buster Moon and his friends must persuade reclusive rock star Clay Calloway to join them for the opening of a new show (imb, 2021). The best way to spread the word…

The social media landscape is by no means stagnant. New platforms continue to emerge, and after the phenomenon that was TikTok, there is no telling when or which social media platform is going to blow up in popularity next. Because there is so much unknown in the social media world…

Intro Energy drinks are high-sugar, high-caffeine, non-alcoholic beverages that allegedly improve energy, stamina, cognitive performance, and concentration. Many energy drink brands turn to social media for marketing as these drinks have become increasingly popular among teens, despite being loaded with stimulants. A 2018 report found that more than 40 percent of…

“Nothing vast enters the life of mortals without a curse”, reads the opening text insert preceding Netflix’s new documentary The Social Dilemma — a quote from Sophocles. Social media has brought us a lot of good. It has brought us connection, entertainment, community, but there is no denying A topic…

Although Influencer Marketing is not something new to the industry, it has become extremely popular in the past few years. It has also become increasingly crucial for brands to utilize this from of marketing. In today’s day and age, consumers have become increasingly skeptical of brands and their marketing tactics…