How To Post About Your TEDx Without Repeating Yourself?
By Bilyana Georgieva, Public Speaking Coach, Multi-Award Winning Professional Speaker, Digital and Social Media Nerd, and founder of the ‘Red Dot Speaker Star’ coaching program, podcast and weekly newsletter.
This ‘Red Dot Speaker Star’ newsletter gives you tips, tricks and hacks for your successful TEDx Journey. Make sure you follow me on Medium and click the 🔔 button on my profile to be notified when I share them.
Every newly published TEDx speaker make a great first post about their TEDx talk.
Then on the second day they either keep talking about their topic or they change direction and make it more interesting by revealing some behind-the-scene stories from their TEDx journey.
Day 3 comes and they manage to sneak in another story and tell people at the end to go watch their TEDx talk.
By Day 5 TEDx speakers run out of ideas what to say but they want to keep posting about their talk and encourage people to watch it.
A. Because they want to keep spreading their idea and wisdom around the world
B. Because they know that the more views they get, by driving traffic to their talk themselves, the more YouTube will show their video to more people out there.
❌ What majority of TEDx speakers make as a mistake is …
to set their expectations right.
That comes from no experience and lack of knowledge (normal for first time TEDx speakers), but also no research on what to do.
So before I give you The 2 Easiest Ways To Post About Your TEDx Without Repeating Yourself , I want to set your expectations first.
Posting on Social Media will
❌ Not increase massively your views
but
✅ it will position you as a TEDx speaker
My own stats, from the mentees I had, shows that only 10–15% of the people who read a post on LinkedIn, Twitter, Facebook, Instagram, or watch a video on TikTok, actually click on the link and watch the video you give them.
Which means that, unless you have thousands of followers and really good engagement on each of your posts, your posts will NOT increase massively the views of your TEDx talk.
However, every single post you make on your social media will position you as a TEDx speaker. People love TEDx talks. They watch them during their lunch breaks, coffee time, in the weekends, when they feel low or need an alternative solution of a problem they have.
Therefore, it is super important to use every post you make to grab the attention of as many people as possible, amongst and outside your followers, and tell them you did a TEDx talk.
⚠️ Don’t use your posts to promote what you do! That would be salesy and is not allowed by TEDx guidelines
✅ Use it to give value to your audience so they will like you and trust you as an expert in your field. That’s much better way to position yourself.
How you reach an audience outside your followers?
By using hashtags that don’t repeat across your posts. If on your first post you used #TEDx #TEDxSpeaker and #TEDTalk don’t use any of those 3 in the other posts.
Here are ideas about hashtags:
- TEDx related hashtags, including the name of your TEDx event
- keywords for your topic, including problems your idea solves
- keywords that describe your audience
- link your hashtags to trends and news happening at the time you post
- company names, if appropriate
- people’s names, if appropriate and is not spamming them
Remember: The recommended amount of hashtags on each platform are as follow:
- LinkedIn — 3
- Twitter — 2
- Instagram — if you never tested it, go with 3 to 5 hashtags
- Facebook — 10–15
- TikTok — 3–4
As you now set your expectations correctly I can tell you
The 2 Easiest Ways To Post About Your TEDx Without Repeating Yourself :
1. Chunk your TEDx script in many small pieces and turn each into a post. I bet you didn’t think about that?!?
You created your script. May be many variations of your script. You are literally sitting on content. Why you are not using it? 🙂
Of course different platforms will request different length of your text and different visuals (text only, picture, video, etc.). If you need inspiration read my previous article HERE . That will also give you the best practise and strategies I used for my mentees.
2. Clip your YouTube TEDx video into maximum 30 seconds excerpts (another TEDx rule!) and turn each mini video into a post.
Check out my article ‘How To Share 30 Sec TED Video Excerpt On Social Media’ if you don’t know how to do that.
SHARE this article with your fellow TEDx speakers and everyone who is about to go on stage please. It will help them as well
Thanks for reading this week’s ‘Red Dot Speaker Star’ newsletter. Make sure you follow me on Medium and click the 🔔 button on my profile so you will get notified when I publish my next article.
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Sending you love and energy!
Yours,
Bilyana
