Brady Evan WalkerHow to Make “Average Order Value” a Valuable MetricCompanies often want to track things like the size of first orders and the size of repeat orders. For example, you might put a plan in…3 min read·Jan 16, 2020----
Brady Evan WalkerYour Revenue Forecasting Ignores the Source of Your RevenueIf you’re like most organizations, when you forecast revenue, your finance department focuses on things like year-over-year same-store…5 min read·Sep 3, 2019----
Brady Evan WalkerThis is the Dawning of the Age of the CustomerThe Age of the Customer! Customer-Centric Marketing! Customer Obsession!5 min read·Jun 4, 2019----
Brady Evan WalkerConnect the Dots: Go from Data to High-Performing CampaignsAutomated analytics tools free up marketers to focus on creative ideation and problem-solving, smoothing the way toward building…5 min read·Feb 19, 2019----
Brady Evan WalkerFunhouse Comedy Show Lives Up to Its Name!Tucked away among new faux-modernist apartment buildings, white-brick, tweezer-and-microgreen-wielding restaurants, and probably a WeWork…5 min read·Jul 23, 2017----
Brady Evan WalkerBreaking Down Breaking Bad: Pilot, Scene 2In which I attempt to better understand the art of writing through the slow process of close reading, in this case, episodes of Breaking…7 min read·May 22, 2017----
Brady Evan WalkerBreaking Down Breaking Bad: Pilot, Scene 1In which I attempt to better understand the art of writing through the slow process of close reading, in this case, episodes of Breaking…9 min read·May 10, 2017----
Brady Evan WalkerBreaking Down Breaking Bad: An Introduction“The learning principle is to plunge into the detailed mystery of the micro in order to understand what makes the macro tick.”3 min read·May 10, 2017----
Brady Evan WalkerIs Neuromarketing a Waste of Time and Money?Psychologist Lisa Feldman Barrett has spent the last couple of decades building Boston’s Interdisciplinary Affective Science Laboratory…5 min read·May 9, 2017----
Brady Evan WalkerBringing it Together: Cialdini’s 7th Principle of InfluenceLiking5 min read·May 3, 2017----