Brady Evan WalkerHow to Make “Average Order Value” a Valuable MetricCompanies often want to track things like the size of first orders and the size of repeat orders. For example, you might put a plan in…Jan 16, 2020Jan 16, 2020
Brady Evan WalkerYour Revenue Forecasting Ignores the Source of Your RevenueIf you’re like most organizations, when you forecast revenue, your finance department focuses on things like year-over-year same-store…Sep 3, 2019Sep 3, 2019
Brady Evan WalkerThis is the Dawning of the Age of the CustomerThe Age of the Customer! Customer-Centric Marketing! Customer Obsession!Jun 4, 2019Jun 4, 2019
Brady Evan WalkerConnect the Dots: Go from Data to High-Performing CampaignsAutomated analytics tools free up marketers to focus on creative ideation and problem-solving, smoothing the way toward building…Feb 19, 2019Feb 19, 2019
Brady Evan WalkerFunhouse Comedy Show Lives Up to Its Name!Tucked away among new faux-modernist apartment buildings, white-brick, tweezer-and-microgreen-wielding restaurants, and probably a WeWork…Jul 23, 2017Jul 23, 2017
Brady Evan WalkerBreaking Down Breaking Bad: Pilot, Scene 2In which I attempt to better understand the art of writing through the slow process of close reading, in this case, episodes of Breaking…May 22, 2017May 22, 2017
Brady Evan WalkerBreaking Down Breaking Bad: Pilot, Scene 1In which I attempt to better understand the art of writing through the slow process of close reading, in this case, episodes of Breaking…May 10, 2017May 10, 2017
Brady Evan WalkerBreaking Down Breaking Bad: An Introduction“The learning principle is to plunge into the detailed mystery of the micro in order to understand what makes the macro tick.”May 10, 2017May 10, 2017
Brady Evan WalkerIs Neuromarketing a Waste of Time and Money?Psychologist Lisa Feldman Barrett has spent the last couple of decades building Boston’s Interdisciplinary Affective Science Laboratory…May 9, 2017May 9, 2017
Brady Evan WalkerBringing it Together: Cialdini’s 7th Principle of InfluenceLikingMay 3, 2017May 3, 2017
