Brian BoysNow They See It: How To Make Your Lighting Do Its JobIn the early 1970s Woody Allen claimed that what disturbed him most about porn films was the lighting.Jan 4, 2017Jan 4, 2017
Brian BoysI Don’t Get It: When Humor Works In Video Productions, And When It Doesn’tQ: Why did the chicken cross the road?Dec 6, 2016Dec 6, 2016
Brian BoysContractor vs. Employee: What Every Producer Should KnowI originally wanted to title this piece “Contractor vs. Employee: Dawn of Justice.” But friends advised that it would confuse readers…Nov 5, 2016Nov 5, 2016
Brian BoysA Hard Day’s Night: Long Hours In The Video Production WorldIt was the day after Christmas 1990 and Chris Crever was about to get the first big break of his production career. Still in his early 20s…Sep 19, 2016Sep 19, 2016
Brian BoysWhat Should You Do About Today’s Tighter Video Production Timelines?Here at Cine Rent West we’ve been noticing a significant trend over the past few years.Aug 19, 2016Aug 19, 2016
Brian BoysDoes It Ever Make Sense To “Buy” A Client?This thorny question can come up for anybody who does creative work. But it seems to especially affect people in our local production…Jul 21, 2016Jul 21, 2016
Brian Boys11 Hacks Guaranteed NOT To Result In Explosive GrowthUse this handy guide to avoid the growth hacks guaranteed to end in failure.Dec 23, 2015Dec 23, 2015
Brian BoysYour Web Copy Isn’t Working For The Same Reason Your AXE Body Spray Isn’t WorkingA few years ago the makers of AXE fragrance for men began a campaign called “The AXE Effect.” It featured TV spots where crowds of gorgeous…Dec 16, 2015Dec 16, 2015
Brian Boys3 Epic Growth Hacks You’re Too Chicken To TryOne of the legends of growthhacking is how Hotmail launched with 20,000 users and within 6 months had 1,000,000 on board.Dec 3, 2015Dec 3, 2015
Brian BoysHey, Content Marketers, Let’s See If We Can Ruin Twitter The Way We Ruined FacebookLet’s hop in our mental time machine and journey all the way back to the ancient days of three years ago. Gas prices were lousy. But it was…Nov 24, 2015Nov 24, 2015