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Brian Boys

Brian Boys

Now They See It: How To Make Your Lighting Do Its Job

In the early 1970s Woody Allen claimed that what disturbed him most about porn films was the lighting.

Jan 4, 2017

Now They See It: How To Make Your Lighting Do Its Job

Jan 4, 2017

Brian Boys

I Don’t Get It: When Humor Works In Video Productions, And When It Doesn’t

Q: Why did the chicken cross the road?

Dec 6, 2016

I Don’t Get It: When Humor Works In Video Productions, And When It Doesn’t

Dec 6, 2016

Brian Boys

Contractor vs. Employee: What Every Producer Should Know

I originally wanted to title this piece “Contractor vs. Employee: Dawn of Justice.” But friends advised that it would confuse readers…

Nov 5, 2016

Contractor vs. Employee: What Every Producer Should Know

Nov 5, 2016

Brian Boys

A Hard Day’s Night: Long Hours In The Video Production World

It was the day after Christmas 1990 and Chris Crever was about to get the first big break of his production career. Still in his early 20s…

Sep 19, 2016

A Hard Day’s Night: Long Hours In The Video Production World

Sep 19, 2016

Brian Boys

What Should You Do About Today’s Tighter Video Production Timelines?

Here at Cine Rent West we’ve been noticing a significant trend over the past few years.

Aug 19, 2016

What Should You Do About Today’s Tighter Video Production Timelines?

Aug 19, 2016

Brian Boys

Does It Ever Make Sense To “Buy” A Client?

This thorny question can come up for anybody who does creative work. But it seems to especially affect people in our local production…

Jul 21, 2016

Does It Ever Make Sense To “Buy” A Client?

Jul 21, 2016

Brian Boys

11 Hacks Guaranteed NOT To Result In Explosive Growth

Use this handy guide to avoid the growth hacks guaranteed to end in failure.

Dec 23, 2015

11 Hacks Guaranteed NOT To Result In Explosive Growth

Dec 23, 2015

Brian Boys

Your Web Copy Isn’t Working For The Same Reason Your AXE Body Spray Isn’t Working

A few years ago the makers of AXE fragrance for men began a campaign called “The AXE Effect.” It featured TV spots where crowds of gorgeous…

Dec 16, 2015

Your Web Copy Isn’t Working For The Same Reason Your AXE Body Spray Isn’t Working

Dec 16, 2015

Brian Boys

3 Epic Growth Hacks You’re Too Chicken To Try

One of the legends of growthhacking is how Hotmail launched with 20,000 users and within 6 months had 1,000,000 on board.

Dec 3, 2015

3 Epic Growth Hacks You’re Too Chicken To Try

Dec 3, 2015

Brian Boys

Hey, Content Marketers, Let’s See If We Can Ruin Twitter The Way We Ruined Facebook

Let’s hop in our mental time machine and journey all the way back to the ancient days of three years ago. Gas prices were lousy. But it was…

Nov 24, 2015

Hey, Content Marketers, Let’s See If We Can Ruin Twitter The Way We Ruined Facebook

Nov 24, 2015

Brian Boys

Brian Boys

Thought Leader. Writer. Winner of the Gojiberry Award for “An Arrow Through His Head: Why Steve Martin Would Have Been A Favorite In The Court Of Genghis Khan”

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