A lot of arts organizations talk about cultivating new audiences; we are actually doing it. We’re also really data-driven and like running experiments.
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Turns Out Wooing Patrons Along the Audience Development Ladder Is A Lot of Work (Just Like Every Successful Romantic Relationship)
To be fair, getting new audiences is part of the answer, but it’s not the full answer, and that’s where so many arts organizations miss the mark. And that’s also why we’re…