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The Empowered Marketer

Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

How do you make food and beverage products stand out, both online and on store shelves?

1 min readJul 10, 2019

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Marketing Food and Beverage Naturally | David Lemley of Retail Voodoo

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Cara Hogan
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The Empowered Marketer

Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep

Launching a new brand from scratch is incredibly challenging.

2 min readJun 19, 2019

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Cara Hogan
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The Empowered Marketer

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

As surprising as it may seem, some industries still haven’t fully adapted to the digital world.

2 min readJun 5, 2019

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Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

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Cara Hogan
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The Empowered Marketer

Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee

Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton…

6 min readMay 21, 2019

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Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee

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Cara Hogan
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The Empowered Marketer

Tackling the Amazon Challenge | Brandon Hendrix of Thras.io

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.

5 min readMay 8, 2019

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Tackling the Amazon Challenge | Brandon Hendrix of Thras.io

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Cara Hogan
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The Empowered Marketer

From Convenience to Necessity: Jessica van Rooyen of Uber Eats Canada

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the…

5 min readApr 25, 2019

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From Convenience to Necessity: Jessica van Rooyen of Uber Eats Canada

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Cara Hogan
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The Empowered Marketer

The Empowered Marketer LIVE: Shoptalk 2019

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts.

1 min readMar 20, 2019

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The Empowered Marketer LIVE: Shoptalk 2019

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Cara Hogan
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The Empowered Marketer

Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle

Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City.

5 min readMar 6, 2019

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Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle

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Cara Hogan
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The Empowered Marketer

From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group

If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone.

5 min readFeb 20, 2019

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From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group

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Cara Hogan
in
The Empowered Marketer

A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy!

5 min readFeb 6, 2019

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A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

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Cara Hogan

Cara Hogan

Host of The Empowered Marketer and Marketing Unboxed. Content marketer @GetZaius. Grammar enthusiast, rock climber, and surfer.

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