Chaitanya ChunduriThe Stranger SelfQuick Read: Our future selves are strangers to us. For any brand marketer that wants to drive a habit change among people, this could be a…May 14, 2017May 14, 2017
Chaitanya ChunduriContextual CodesQuick Read: Think Contextual Codes, not Category Codes. Sometimes it could make a massive difference.Mar 19, 2017Mar 19, 2017
Chaitanya ChunduriThe Overview EffectQuick read: Overview Effect — a phenomenon from space travel can have some great creative parallels in the arts.Jan 30, 2017Jan 30, 2017
Chaitanya ChunduriThe Right Time to Invest in Legacy BrandsQuick Read: Time travel, branding and public sentiment indices could have a lot in common. To know more, just ask Zlaty Bazant (the Slovak…Sep 30, 2016Sep 30, 2016
Chaitanya ChunduriinNoise. BrandedRepeat After MeQuick Read: Some deep seated cultural values that we project on to our children are in need of a massive over haul. Nike and Dove have…Aug 30, 2016Aug 30, 2016
Chaitanya ChunduriinNoise. BrandedVisceral TargetingQuick Read: We love ourselves so much that even the Mona Lisa could use our face to appear more engaging to us. No, seriously! But does…Jun 26, 2016Jun 26, 2016
Chaitanya ChunduriinNoise. BrandedAccess RestrictedQuick Read: Want to generate footfall or demand? Sometimes all it could take is a board saying “Access Restricted”.May 29, 2016May 29, 2016
Chaitanya ChunduriinNoise. BrandedConvergent EvolutionQuick Read: ‘Convergent Evolution’ while being a concept from the life sciences could actually be seen playing out with a greater degree of…Mar 27, 2016Mar 27, 2016
Chaitanya ChunduriFata MorganaQuick Read: What do you call an ad that brilliantly grabs our attention — by its balls? Not the ones that are made to work like click…Jan 16, 2016Jan 16, 2016
Chaitanya ChunduriinNoise. BrandedTGFAQuick Read: Some communities resort to fascinatingly extreme means to preserve and propagate their culture. Fortunately for the rest of us…Nov 9, 2015Nov 9, 2015
