Chloe Spilotro5 Google Innovations Announced at I/O 2018 and their Impact on MarketingGoogle I/O is an annual developer conference held by Google in Mountain View, California. This year at the conference (which as of today is…May 10, 2018May 10, 2018
Chloe Spilotro5 IT Predictions Enterprise Marketers Need to HeedAs a marketer, I get it. IT jibble jabble is hard to follow, and we don’t want to deal with it. But recently, Gartner came out with this…Oct 6, 2017Oct 6, 2017
Chloe SpilotroHow to Get Funding for a Snazzy Website UpgradeI always say, in literally almost any scenario, “if you have to ask, you already know the answer.”Aug 1, 2017Aug 1, 2017
Chloe SpilotroWhen Does It Make Sense to Automate SEO?If you don’t have a full time team constantly optimizing your site, you need to invest in software that will help you do this around the…May 22, 2017May 22, 2017
Chloe SpilotroNo… You are Not “Done” with Site OptimizationIf it was so easy monkeys could do it, they would. If it was a finite task, people wouldn’t be hired to focus on it specifically. I’m…May 2, 2017May 2, 2017
Chloe SpilotroPSA Developers: How You Might Be Unintentionally Sabotaging Your Marketing TeamHaving come from the marketing world, I’m the first to say that when evaluating marketing technology, I relied heavily on input from the…Apr 26, 2017Apr 26, 2017
Chloe SpilotroWhat Superbowl LI Taught Me About ScalabilityOne of the most interesting commercials in the Superbowl this year was for a company who hadn’t had an appearance like this before: 84…Feb 6, 2017Feb 6, 2017
Chloe SpilotroWhy Your Influencer Marketing Budget Should be $0From small businesses to enterprise, literally no one should be putting money toward influencer marketing. It’s overrated: as consumers, we…Jan 19, 2017Jan 19, 2017
Chloe SpilotroSaaS 3.0: Taking SaaS to the Next LevelThe migration to SaaS isn’t just a trend — it’s a necessity. According to Forrester’s Research, “The WCM market has been stubbornly…Aug 18, 2016Aug 18, 2016