Christophe MalletVR vs. Trump : can empathy be (re)taught?I’m 70. I’m going to give birth. I’m on my dying bed.Nov 22, 2016Nov 22, 2016
Christophe Mallet5 models for the future of VR MarketingVR is the only medium, besides reality, able to create presence. It substitutes the physical world for a constructed (or recorded) one and…Sep 29, 2016Sep 29, 2016
Christophe MalletVR Storytelling : The Age of AXVR has already made walking on a plank of wood in your living room a true act of bravery, it has allowed you to live in a Van Gogh…Sep 16, 2016Sep 16, 2016
Christophe MalletThe 4 Classic Mistakes of VR MarketingThe promise of VR Marketing is almost too good to be true: unframed creativity, immersiveness, empathy, memorability and the power to alter…Sep 7, 2016Sep 7, 2016