Colin Shaw – Medium

Colin Shaw

Colin Shaw

DIGITAL TRANSFORMATION DIDN’T WORK: THIS IS WHAT YOU SHOULD DO NOW

An organization’s digital experience is vital to their success. We have been getting a lot of clients asking for a review of their digital…

Nov 27, 2020

DIGITAL TRANSFORMATION DIDN’T WORK: THIS IS WHAT YOU SHOULD DO NOW

Nov 27, 2020

Colin Shaw

WHAT DO THE PIONEERS OF CUSTOMER EXPERIENCE SEE FOR THE FUTURE: AND WHAT SHOULD YOU DO ABOUT IT?

From time to time, I participate in speaking engagements and, in the time of COVID-19, virtual speaking engagements. I recently…

Nov 20, 2020

Customers checking out

Nov 20, 2020

Colin Shaw

THE 5 RULES FOR DESIGNING A GREAT DIGITAL EXPERIENCE

Digital experiences are a crucial part of your Customer Experience, especially during the pandemic. Some organizations are excelling…

Nov 13, 2020

THE 5 RULES FOR DESIGNING A GREAT DIGITAL EXPERIENCE

Nov 13, 2020

Colin Shaw

Getting Inside Your Customers’ Minds

Customer Experience, like everything else in the world, is changing. What customers want and what they do is changing, too. As we prepare…

Oct 16, 2020

Getting Inside Your Customers’ Minds

Oct 16, 2020

Colin Shaw

5 Rules for Driving Down Costs in a Customer-Focused Way

You might have noticed that the global pandemic isn’t doing much for your bottom line. You might also be wondering how you can reduce…

Oct 9, 2020

5 Rules for Driving Down Costs in a Customer-Focused Way

Oct 9, 2020

Colin Shaw

How Well Do You Know What You Really Want?

When we try to forecast our preferences going forward, we often get it wrong. It’s a bias we all share called Naïve Diversification Bias…

Oct 2, 2020

How Well Do You Know What You Really Want?

Oct 2, 2020

Colin Shaw

Customer Science is the fusion between technology, behavioral science, and data.

What is Customer Science? Is this the next competitive battleground?

Sep 23, 2020

Customer Science is the fusion between technology, behavioral science, and data.

Sep 23, 2020

Colin Shaw

Aesthetics: Why This is a Vital Part of Your Experience

Do you still have the box your phone came in? Chances are if you own an iPhone, you probably do. It turns out, we like the look of Apple…

Sep 18, 2020

Aesthetics: Why This is a Vital Part of Your Experience

Sep 18, 2020

Colin Shaw

Why What we Believe is Sometimes Just Wrong!

Human beings are magnificent at holding onto two contradictory beliefs in their minds. It’s a psychological phenomenon called Cognitive…

Sep 11, 2020

Why What we Believe is Sometimes Just Wrong!

Sep 11, 2020

Colin Shaw

5 New Rules Guaranteed to Build Trust

Building trust with customers is vital. While most people agree that this is true, we don’t always do what it takes to build trust. Today…

Sep 4, 2020

Trust

Sep 4, 2020

Colin Shaw

Colin Shaw

Founder @BeyondP, Customer Experience Consultancy | LinkedIn Top 150 Business Influencer, nearly 200k followers | Best-Selling Author | @LutonTown FC Supporter

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