Colin ShawDIGITAL TRANSFORMATION DIDN’T WORK: THIS IS WHAT YOU SHOULD DO NOWAn organization’s digital experience is vital to their success. We have been getting a lot of clients asking for a review of their digital…Nov 27, 2020Nov 27, 2020
Colin ShawWHAT DO THE PIONEERS OF CUSTOMER EXPERIENCE SEE FOR THE FUTURE: AND WHAT SHOULD YOU DO ABOUT IT?From time to time, I participate in speaking engagements and, in the time of COVID-19, virtual speaking engagements. I recently…Nov 20, 2020Nov 20, 2020
Colin ShawTHE 5 RULES FOR DESIGNING A GREAT DIGITAL EXPERIENCEDigital experiences are a crucial part of your Customer Experience, especially during the pandemic. Some organizations are excelling…Nov 13, 20201Nov 13, 20201
Colin ShawGetting Inside Your Customers’ MindsCustomer Experience, like everything else in the world, is changing. What customers want and what they do is changing, too. As we prepare…Oct 16, 2020Oct 16, 2020
Colin Shaw5 Rules for Driving Down Costs in a Customer-Focused WayYou might have noticed that the global pandemic isn’t doing much for your bottom line. You might also be wondering how you can reduce…Oct 9, 2020Oct 9, 2020
Colin ShawHow Well Do You Know What You Really Want?When we try to forecast our preferences going forward, we often get it wrong. It’s a bias we all share called Naïve Diversification Bias…Oct 2, 2020Oct 2, 2020
Colin ShawCustomer Science is the fusion between technology, behavioral science, and data.What is Customer Science? Is this the next competitive battleground?Sep 23, 2020Sep 23, 2020
Colin ShawAesthetics: Why This is a Vital Part of Your ExperienceDo you still have the box your phone came in? Chances are if you own an iPhone, you probably do. It turns out, we like the look of Apple…Sep 18, 2020Sep 18, 2020
Colin ShawWhy What we Believe is Sometimes Just Wrong!Human beings are magnificent at holding onto two contradictory beliefs in their minds. It’s a psychological phenomenon called Cognitive…Sep 11, 2020Sep 11, 2020
Colin Shaw5 New Rules Guaranteed to Build TrustBuilding trust with customers is vital. While most people agree that this is true, we don’t always do what it takes to build trust. Today…Sep 4, 2020Sep 4, 2020