PinnedC.the.XAfrica’s time is now: from second class countries to being the most sought-after continent.Africa has long been viewed as a continent of great potential, with abundant natural resources, a youthful population, and a diverse…Apr 6, 20235Apr 6, 20235
C.the.XNigeria keeps eating her leaders of tomorrow: Erosion of Values and the Descent into Hopelessness.Photo by Samson Maxwell on UnsplashAug 2, 2023Aug 2, 2023
C.the.XThe Power of Cultural Curiosity: Why Brands Must Embrace the UnknownIn a rapidly evolving world, brands find themselves navigating the ever-changing currents of culture. To truly connect with the modern-day…Jun 19, 2023Jun 19, 2023
C.the.XEmbracing the Power of Simplicity: Balancing Complexity and Clarity for Effective Decision-MakingIn our increasingly complex world, simplicity often takes a backseat as we gravitate towards intricate solutions, convoluted marketing…Jun 6, 2023Jun 6, 2023
C.the.XUnlocking Brand Evangelism: Corona Beer’s Success with User-Generated ContentBefore you dive in, think about this: When was the last time you saw an advertisement that truly moved you? That sparked a fire within you…May 24, 2023May 24, 2023
C.the.XAre brand managers really to blame?I saw an Instagram story from a burgeoning PR manager, and I quote “Brand managers need to hire brand managers with foresight”. It didn't…May 16, 2023May 16, 2023
C.the.XWhy Gen Z Matters for Your Business: Insights and StrategiesGen Zs are the future of Shopping, but many businesses are missing out on this opportunity. Learn how to capture their attention and…Apr 17, 2023Apr 17, 2023
C.the.XI am Igbo.I am Igbo. Go to Onitsha. Go to Aba. Go to Alaba. Go to Kano and see wealthy men who brag with how many millionaires they had minted in…Mar 21, 2023Mar 21, 2023
C.the.XGov. Amaechi’s Statement on 2015 Foreign Reserve: Setting the Records StraightI read with surprise and disappointment comments made by the Minister of Transportation, Mr Rotimi Amaechi, during an appearance on…Dec 28, 2021Dec 28, 2021
