Warren SchirtzingerinEntrepreneurship HandbookHow Crises Can Temporarily Amplify Your Product’s ValueAs COVID comes to an end, you need to refocusJun 29, 20211Jun 29, 20211
Warren SchirtzingerWhy Does the Solar Industry “Push” When All Other Technology-Based Industries Pull?When it comes to market expansion, the strategies used in the solar industry are very different than the strategies employed in most…Mar 10, 2018Mar 10, 2018
Warren SchirtzingerFive Reasons Your Cleantech Innovation Isn’t a Mainstream ProductBelow are five common mistakes that CleanTech companies make when trying to achieve what is typically called “mainstream market…Feb 28, 2018Feb 28, 2018
Warren SchirtzingerThe Solar Industry Doesn’t Care About Consumer Preference; Believes Low Cost will FORCE Everyone to…Every analysis of the solar industry that has been published recently says that cost is the only factor that matters when forecasting the…Feb 27, 2018Feb 27, 2018
Warren SchirtzingerFour Characteristics of Early Adopters That Will Help, and Then Later Hurt, Your CleanTech BusinessEarly adopters play a significant role in the beginnings of your CleanTech company.Feb 16, 2018Feb 16, 2018
Warren SchirtzingerThe U.S. Solar Industry Just Entered Another Period of Uncertainty.After making impressive progress over the last ten years, the U.S. solar industry has entered a period of uncertainty. The good news is a…Feb 9, 2018Feb 9, 2018
Warren SchirtzingerResearch Confirms Early Adopters of Renewable Energy Don’t Like Each OtherOne of the more troubling pieces of my research over the last 20 years is the persistent finding that early adopters of renewable energy…Jan 25, 2018Jan 25, 2018
