We have deadlines. We avoid dreadlines. Dreadlines are deadlines that don’t give a fuck about you. They force you to sprint and rush, but they keep teasing you with a false finish line. They aren’t things you look forward to. What’s worse than not being able to see the end, is not believing the end when you see it. “They’ll just push it again”, “No way in hell will we be done in time…”. Attitudes turn negative, quality suffers, and people become more interested in just wrapping it up, than seeing it done well. The fun is gone when you’re constantly working behind schedule.