David LauferHave you ever lost business to a competitor who charges more than you?The top 10% of B2B firms are hired for their expertise, in spite of their premium prices. The other 90%, in varying degrees, get hired on…Dec 8, 2017Dec 8, 2017
David LauferThe criteria for good investor relations—especially annual reports—is undergoing some seismic and…In his widely acclaimed book The Tipping Point, Malcom Gladwell describes how well before a trend is a majority opinion, a certain critical…Aug 8, 2016Aug 8, 2016
David LauferThe deep satisfaction of a mentoring partnership.“If you are a mentor, how would you say your mentee has impacted your life?”Feb 21, 2016Feb 21, 2016
David LauferOn a scale of 1 to 10, You’re an 11!Non-numerical knowing, and Brand Ecstasy.Feb 4, 2016Feb 4, 2016
David LauferEncouraging Creative EntrepreneursOn the problems with templates, genres, and other Procrustean beds.Jan 10, 2016Jan 10, 2016
David LauferNotes on Intergenerational communication:Gifts we give, and gifts we receive in return.Oct 30, 20151Oct 30, 20151
David LauferinDoing the WorkBranding for Lean StartupsEureka: So, you’ve got a brilliant, disruptive, innovative business concept, and you’re ready to start building an exceptional organization…Sep 30, 2015Sep 30, 2015
