David LauferHave you ever lost business to a competitor who charges more than you?The top 10% of B2B firms are hired for their expertise, in spite of their premium prices. The other 90%, in varying degrees, get hired on…6 min read·Dec 8, 2017----
David LauferThe criteria for good investor relations—especially annual reports—is undergoing some seismic and…In his widely acclaimed book The Tipping Point, Malcom Gladwell describes how well before a trend is a majority opinion, a certain critical…4 min read·Aug 8, 2016----
David LauferThe deep satisfaction of a mentoring partnership.“If you are a mentor, how would you say your mentee has impacted your life?”4 min read·Feb 21, 2016----
David LauferOn a scale of 1 to 10, You’re an 11!Non-numerical knowing, and Brand Ecstasy.7 min read·Feb 4, 2016----
David LauferEncouraging Creative EntrepreneursOn the problems with templates, genres, and other Procrustean beds.4 min read·Jan 10, 2016----
David LauferNotes on Intergenerational communication:Gifts we give, and gifts we receive in return.3 min read·Oct 30, 2015--1--1
David LauferinDoing the WorkBranding for Lean StartupsEureka: So, you’ve got a brilliant, disruptive, innovative business concept, and you’re ready to start building an exceptional organization…8 min read·Sep 30, 2015----