Donato MangialardoFind and Feed the MobilizersThis article is based on and uses excerpts, taken verbatim, from a beautiful piece by Brent Adamson, principal executive adviser at CEB and…Jul 21, 2021Jul 21, 2021
Donato MangialardoAntifragile come sono la Natura sa esserlo: le sequoie giganti della CaliforniaLe pigne di Sequoia Gigante della California (Sequoiadendron Giganteum) dalle dimensioni di un piccolo uovo, si aprono dopo quei rari…Apr 27, 2020Apr 27, 2020
Donato MangialardoThe power of Personas in the business of softwarePersonas are humanized representations of customers and users. Someone who may be interested in buying your product is a Persona. Users…Aug 17, 2019Aug 17, 2019
Donato MangialardoBuyer Personas: The Inconvenient TruthBuyer personas, when done well, are a cross of art and science. This article is an attempt to inspire fellow marketers to tackle the “done…Aug 18, 2018Aug 18, 2018
Donato MangialardoDysfunctional Decision Making.My theory about changes on the website (it applies to any product)Jan 29, 2018Jan 29, 2018
Donato MangialardoInternet of Things explained for businessesSome have suggested that the internet of things “changes everything,” but that is a dangerous oversimplification. A new whole new set of…Nov 6, 2014Nov 6, 2014
Donato MangialardoTekpea presents its latest technology advancements and customer success stories at European Utility…Tekpea’s communication platform enables companies to quickly and effectively deploy cutting edge smart grid and IoT applications.Oct 21, 2014Oct 21, 2014
Donato MangialardoIl CEO e i suoi DiamantiCome gestire richieste “dall’alto” ed usarle come opportunita’ di crescita nel ruolo di Product Owner o Product ManagerOct 14, 2014Oct 14, 2014
Donato MangialardoWho owns the product? Who listens to the market? Functions and malfunctions at software companies.Donato Marco MangialardoOct 13, 2014Oct 13, 2014
Donato MangialardoIl Marketing ed il MAIALELa triste storia dei marketing executives e la sconvolgente correlazione con animali da cortile, quali polli e maiali. Il declino del…Oct 8, 2014Oct 8, 2014