Donato Mangialardo – Medium

Donato Mangialardo

Donato Mangialardo

Find and Feed the Mobilizers

This article is based on and uses excerpts, taken verbatim, from a beautiful piece by Brent Adamson, principal executive adviser at CEB and…

Jul 21, 2021

The decision making group in B2B buying comprises 5.4 buyers (CEB)

Jul 21, 2021

Donato Mangialardo

Antifragile come sono la Natura sa esserlo: le sequoie giganti della California

Le pigne di Sequoia Gigante della California (Sequoiadendron Giganteum) dalle dimensioni di un piccolo uovo, si aprono dopo quei rari…

Apr 27, 2020

Antifragile come sono la Natura sa esserlo: le sequoie giganti della California

Apr 27, 2020

Donato Mangialardo

The power of Personas in the business of software

Personas are humanized representations of customers and users. Someone who may be interested in buying your product is a Persona. Users…

Aug 17, 2019

Aug 17, 2019

Donato Mangialardo

Buyer Personas: The Inconvenient Truth

Buyer personas, when done well, are a cross of art and science. This article is an attempt to inspire fellow marketers to tackle the “done…

Aug 18, 2018

Buyer Personas: The Inconvenient Truth

Aug 18, 2018

Donato Mangialardo

Dysfunctional Decision Making.

My theory about changes on the website (it applies to any product)

Jan 29, 2018

Jan 29, 2018

Donato Mangialardo

Internet of Things explained for businesses

Some have suggested that the internet of things “changes everything,” but that is a dangerous oversimplification. A new whole new set of…

Nov 6, 2014

Internet of Things explained for businesses

Nov 6, 2014

Donato Mangialardo

Tekpea presents its latest technology advancements and customer success stories at European Utility…

Tekpea’s communication platform enables companies to quickly and effectively deploy cutting edge smart grid and IoT applications.

Oct 21, 2014

Oct 21, 2014

Donato Mangialardo

Il CEO e i suoi Diamanti

Come gestire richieste “dall’alto” ed usarle come opportunita’ di crescita nel ruolo di Product Owner o Product Manager

Oct 14, 2014

Oct 14, 2014

Donato Mangialardo

Who owns the product? Who listens to the market? Functions and malfunctions at software companies.

Donato Marco Mangialardo

Oct 13, 2014

Who owns the product? Who listens to the market? Functions and malfunctions at software companies.

Oct 13, 2014

Donato Mangialardo

Il Marketing ed il MAIALE

La triste storia dei marketing executives e la sconvolgente correlazione con animali da cortile, quali polli e maiali. Il declino del…

Oct 8, 2014

Il Marketing ed il MAIALE

Oct 8, 2014

Donato Mangialardo

Donato Mangialardo

Curious, avid learner and marketer in B2B SaaS. CMO @Giunti Psychometrics. Total foodie #neverstoplearning

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